The WISE Academy, the only wine industry education, training and certification program dedicated solely to direct-to-consumer (DTC) sales, announced today the launch of five new courses for this fall in preparation for the last quarter of the year. New courses range from Social Media '101' to management courses in Wine Club, Online Marketing and DTC Metrics and Mastering Budgeting.
WISE #213 Wine Club Management Starts Sept 28
WISE #214 Online Wine Management Starts Oct 14
WISE #104 Social Media Workshop Starts Oct 26
WISE #205 DTC Metrics Intensive Starts Oct 28
WISE #204 Mastering Budgeting Intensive Starts Nov 17
Driving Change
Early last month, WISE Academy partnered with Napa Valley Vintner's Association to give their members a Taste of WISE - a half day workshop with real take-home value that gave members an idea of what WISE Academy could offer them and their staff. Included in the workshop were two testimonials:
"We have seen our wine club conversion rates across all brands (including Robert Mondavi Winery & Franciscan) grow from 1.5% to 3.2% during the past 4 months in large part due to WISE training. WISE has helped us to continually raise awareness, create accountability and to measurably drive results that positively impact our retail and club businesses."
- Angelica de Vere, Group Marketing Director, Consumer Direct & Retail Operations, Constellation Wines U.S.
"Think of the investment in WISE training as the gift that keeps on giving. A direct mail piece will generate sales dollars for a week. That same amount of money invested in WISE training will deliver loyal customers and sales dollars week after week after week."
- Pamela Hiett, GM, Elizabeth Spencer Wines
LIST OF UPCOMING CLASSES
Go to the WISE catalogue for more information:
#101 WISE Professional Core Course
#104 WISE Social Media Workshop
#111 WISE Tasting Room Professional Certification
#112 WISE Inside Sales Professional Certification Course
#113 WISE Wine Club Professional Certification Course
#114 WISE Online Wine Professional Certification Course
#115 WISE Data Analyst Professional Certification Course
#201 WISE Management Core Course
#204 WISE DTC Metrics Intensive
#205 WISE Mastering Bugeting Intensive
#211 WISE Tasting Room Management Certification Course
#212 WISE Events Management Certification Course
#213 WISE Wine Club Management Certification Course
#214 WISE Online Wine Management Certification Course
Visit WISE online at www.WineIndustrySalesEducation.com for a full course schedule and to reserve your spot!
About WISE Academy
WISE - which stands for Wine Industry Sales Education - offers a comprehensive curriculum for wine industry professionals. It is the only wine industry education, training and certification program dedicated solely to direct-to-consumer sales and marketing. Developed by more than forty vintners and industry experts, all classes are geared to increasing the expertise of direct-to-consumer (DTC) sales and marketing professionals while also igniting their passion for the role they play in a winery's success. Our courses are divided into three levels, plus an executive series, so we can meet the needs of everyone in the wine industry - from new industry enthusiasts to seasoned direct sales managers to winery CEOs. Founded in 2008, the WISE Academy is led by Chairman Lesley P. Berglund, a wine industry DTC pioneer and serial entrepreneur.
Complete course descriptions are available online at www.WineIndustrySalesEducation.com, or for more information, call (877) 740-WISE (9473). WISE futures are available for wineries interested in purchasing blocks of educational credits at a discount.
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For more information please contact:
Lesley P. Berglund, Co-Founder and Chairman, WISE Academy, 707-246-6827