The new Facebook app provides PitchEngine users with seamless integration between the two platforms. The app works by adding a tab titled, "Newsroom," to any Brand Page. From there customers, journalists, and other influencers can access your latest releases or "pitches" fed to Facebook by PitchEngine.
"This app provides businesses a hub for all of their news right on their Facebook Pages instead of just temporarily posting bits on their Facebook Walls," said Jason Kintzler, PitchEngine founder and CEO.
The app also remedies several functional challenges that businesses encounter with their Brand Pages including:
- Creating apps for Brand Pages can be expensive ($10-15k and up).
- Posting news on your "wall" is only temporary and not easily accessible.
- Typical corporate newsrooms consist of black and white press releases that aren't engaging. PitchEngine provides a platform for social and search optimized content.
"Every business knows by now that Facebook provides them an incredible opportunity to connect with consumers and influencers," said Kintzler, "This just gives businesses another reason to steer their consumers to Facebook."
See the Newsroom for Facebook App in action on the PitchEngine Facebook Page, PR Sarah Evans Fan Page or on the Lake Champlain Chocolates Page!
Newsroom for Facebook is available today for PitchEngine subscribers for $220/year. The app can be added to any existing or new account. Contact PitchEngine to activate the app today! firstname.lastname@example.org 307-855-4011
Founded in 2008, PitchEngine serves more than 30,000 brands worldwide including many Fortune 500 companies.