Sold out SLIMEFEST delivers epic second sliming!



Friday September 27, Sydney – Nickelodeon’s (Nick’s) second annual SLIMEFEST unleashed big time celebs, big time stunts and big time slime to an excited 9,000 strong crowd of kids and families at two sold out shows at Sydney’s Olympic States Sport Centre today.

US Nickelodeon stars BIG TIME RUSH made their Aussie performance debut to a screaming, slime soaked crowd, who were also treated to electrifying performances by GUY SEBASTIAN, JUSTICE CREW, SAMANTHA  JADE, HEFFRON DRIVE and US Pop dynamo JADAGRACE.

In an uplifting moment, Australian pop sensation, GUY SEBASTIAN performed his new single ‘Dare to Be Square’ which he penned especially for Nickelodeon’s monumental Dare to Be Square movement. Shadowed by thousands of Aussie kids in a virtual choir; all singing the powerful ‘Dare to Be Square’ chorus in unison, celebs took to the stage to share the message “dare to be different, dare to be unique.” Inspired by the ultimate positive role model SPONGEBOB SQUAREPANTS, ‘Dare to Be Square’will be available for download on iTunes on Tuesday 1, October. All proceeds from the iTunes sales of ‘Dare to Be Square’ will go to children’s charity, Kid’s Helpline, which gives 460,000 kids and young people a voice annually. 

The concert also saw JUSTICE CREW setting the tone, opening the show with a high-energy performance of their hit single Best Night before COMMANDO STEVE and his henchmen tried to break up the good vibes, hijacking and locking up all of the slime in revenge for his epic dousing at last year’s event. Nick’s dynamic duo, LUKE AND WYATT commissioned the crowd along with their celeb friends REECE MASTIN, RHIANNON FISH and SAM MORAN to unlock the slime through a battle of messy game play such as BALLOON BLITZ and SUMO SLIME WRESTING!  Coming down to the decider in a TUG OF SLIME challenge it was COMMANDO STEVE and his henchmen against the celebs vying for slime and, thanks to the help of the SLIME SLOTH (who was revealed to be BIG TIME RUSH’S KENDALL SCHMIDT!) slime lovers prevailed and a huge slime storm was unleashed!

This year, Nick partnered with leading entertainment company 6 Degrees Group for the 2013 SLIMEFEST, with an outdoor festival added to this year’s event including games, rides and interactive sponsor integrations.

A one-hour special featuring highlights from both shows will air exclusively on Nickelodeon this coming Monday 30 September at 5pm. The SLIMEFEST 2012 telecast won the ASTRA Award for “Most Outstanding Music Program or Coverage” at this year’s 11th Annual ASTRA Awards in Sydney.

Media contacts for further information or interview requests:

Jaye Sellen
Ph: 61 2 8373 3923 | +61 47 755 0616

Klick Communications
Lori Susko                                                                                                       Amy Lucas
Ph: 02 8353 7114 | 0415 460 027                                                 Ph: 02) 8353 7112 | 0422 331 271                                                                          

The first SLIMEFEST was staged at Horden Pavillon in September 2012 with live performances by GUY SEBASTIAN, JESSICA MAUBOY, REECE MASTIN, STAN WALKER, JOHNNY RUFFO and JUSTICE CREW. The event also featured several show-stopping moments including Dare To Be Square celebrities ROVE, DELTA GOODREM, LISA WILKINSON, KARL STEFANOVIC, RUBY ROSE and CODY SIMPSON introducing the new pro-social campaign for positivity, inspired by the ever-optimistic SpongeBob SquarePants.

BIG TIME RUSH (BTR) Kendall Schmidt, James Maslow, Carlos Pena Jr. and Logan Henderson come together to form Big Time Rush, an internationally successful recording band and a hit Nickelodeon TV series (of the same name). The show, now in its third season in Australia, follows the fictional lives of four high school friends as they move to Los Angeles, sign a record deal, and become a chart-topping boy band. The series incorporates original music into each episode, and has effectively turned the fictional onscreen band into a real-life touring group. The band made their feature film debut in 2012 with Big Time Movie with the soundtrack featuring BTR's reworked cover versions of songs by the original boy band, the Beatles. Selling over 12 million records worldwide and collaborating with big name artists such as Snoop Dogg and Jordan Sparks, in 2012 One Direction played their first shows in America as part of Big Time Rush's Better With U Tour. Last year, the band opened for Justin Bieber on the Mexican leg of his Believe tour. As the first international act booked for SLIMEFEST, the event will mark the BTR’s first visit to Australia and the band release their third studio album in June via Sony Music.

GUY SEBASTIAN One of Australia’s biggest musical talents, Guy Sebastian has received 17 ARIA Awards nominations since winning the very first Australian Idol series in 2003 and has released seven top-ten pop and R&B infused albums – all of which have achieved platinum or multi-platinum status. Guy was a judge on Australia’s X Factor between 2010 and 2012 and his most recent album Armageddon reached the number one position in Australia and double platinum certification. Guy is the only Australian male artist in Australian chart history to achieve six number one singles and has performed for notables such as Pope Benedict XVI, Oprah Winfrey and Queen Elizabeth II. Last year Guy performed alongside Carmen Smith for last year’s inaugural SLIMEFEST.

SAMANTHA JADE One of Australia’s hottest up and coming pop talents, Samantha Jade in 2012 emerged as the X Factor favourite and winner. She went on to release her debut single “What You’ve Done to Me” which shot straight to number 1 on the Aria Singles Chart. Her accompanying album debuted at number 3 on the Aria Albums Chart. 2013 has seen Samantha tour Australia, connecting with her audiences face-to-face, and returning to the studio to begin writing and recording for her upcoming new album. Working with the dynamic team of writer/producers DNA once more, Samantha co-penned single “Firestarter”. With work continuing on her new studio album which is due out later this year - and which she promises will be a versatile original project with its roots in pop, dance and R&B - Samantha’s career is ready to explode even further.

JUSTICE CREW Australia's dance troupe Justice Crew started from humble beginnings in Sydney's western suburbs and the seven-member outfit became one of 2010's hottest talking points when they won "Australia's Got Talent". With the series win, they collected the $250,000 victor's prize cheque and a contract with Sony Music. The troupe tipped cash into a band fund and invested in Justice Academy Inc, a program which helps disadvantaged young Australians work on their confidence, self-expression and team-building skills by hosting free dance workshops and classes. All seven members are hands-on at the Justice Academy, which uses music and dance to empower future generations. Age is no barrier. In 2010, the Academy's 5- 9-year-old graduates competed in the 2010 LA World Hip Hop competition under the name "Little Justice". Justice Crew have performed around Australia and recently travelled the US supporting Pitbull and Ke$ha.

HEFFRON DRIVE What began in 2008 as a passion project in a tiny bedroom studio in Burbank, California has now become a whirlwind endeavour with fans reaching to the furthest corners of the globe. 
Kendall Schmidt(22) and Dustin Belt(25), otherwise known as Heffron Drive, came from very similar backgrounds. Although they were born in the same town of Wichita, Kansas, the two didn't actually meet until they both lived in California., Heffron Drive is preparing a full scale launch into the world of irresistible dance music. Infusing infectious melodies, unforgettable hooks, and beamingly beautiful lyrics, Heffron Drive promises to bring that lovable, relatable missing piece of the puzzle to today's music scene. 

JADAGRACE The 13-year-old singer, dancer, and actress is already a triple-threat who got her start from the legendary Debbie Allen at the Debbie Allen Dance Academy at the age of three. In addition to being a gifted singer and dancer, Jadagrace is an accomplished actress, landing the role of “Star” in the 2009 action movie Terminator: Salvation, alongside Christian Bale and Sam Worthington.  Last year, Jadagrace embarked on a 50-show tour that included performing at schools across Southern California, which she will continue to do in 2013. She also recently sang the National Anthem in front of 50,000 cheering fans at Dodger Stadium. For more on this exciting young talent visit.

COMMANDO STEVE With his signature dark glasses, black T-shirt and combat fatigues Steve Willis - aka Commando Steve, has become a familiar face on Australian television. A former Counter Terrorism Team Commander, Steve is a highly qualified fitness professional with a successful Sydney-based business offering CrossFit boot-camp style training to anyone willing to put in the hard work. He lives by a simple motto: there are no excuses. Commando Steve has appeared as a trainer on six series of Channel Ten’s hit show, ‘Australia’s Biggest Loser’ and will be returning for series eight in 2013. Steve is the author of No Excuses, a book that chronicles his fitness journey and details the philosophies and exercises he so passionately believes in. In 2012, Commando Steve took to the stage at Nickelodeon’s inaugural Slimefest after beating out fellow celebrities for the honour of receiving the first ever full-body slime submersion.

About Nickelodeon Networks
Now in its 34th year globally and 18th year in Australia, Nickelodeon is the number one entertainment brand for kids and the company has built a diverse, global business by putting kids first in everything it does. Nickelodeon Australia has been named Channel of The Year twice by the ASTRA Awards and won numerous other awards for local productions and digital applications. Nickelodeon and Nick Jr. channels air 24 hours a day, seven days a week and are seen in over 2.3 million households via FOXTEL and FOXTEL Regional. The company portfolio extends across television, online, mobile, theme parks, consumer products and music. Outside of the United States, Nickelodeon is part of Viacom International Media Networks, a division of Viacom Inc. (NASDAQ: VIA, VIAB), one of the world’s leading creators of programming and content across all platforms.

About Foxtel
Foxtel is one of Australia’s most progressive and dynamic media companies, directly employing around 2,500 people, and delivering a diverse subscription television service to both regional and metropolitan areas over cable, satellite and broadband distribution. We offer a better entertainment experience every day to each one of our 2.3 million subscribing homes through delivery of exclusive and inspiring programming across all genres, the world’s most popular channel brands, and investment in high quality local content. As constant champions of innovation we have brought customers the iQ personal digital recorder, Australia’s largest HD offering, Foxtel 3D, and more recently, the Foxtel Go App for iPad. Foxtel is owned by Telstra Corporation Limited ACN 051 775 556 (50%) and The News Corporation Ltd (50%).

About 6 Degrees Group
6 Degrees is an innovation in the world of the entertainment business. Founded by Managing Director Titus Day in 2009 it has become the leading entertainment company with a focus on personal management of media personalities, artists, athletes and celebrities.  6 Degrees offers exclusive services and expertise to its clients in the fields of television, radio, print media, music, sports, licensing, publishing, crisis management and has expanded into all aspects of media production and brand development.