DigitasLBi Elevates Norman de Greve to President, Boston-Detroit; Succeeding Barbara Goose

Former Chief Solutions Officer at Agency Takes the Regional Reins; Goose Departs to Take On New Role at Technology and Services Firm Altisource

BOSTON, July 11, 2014 – DigitasLBi, a global marketing and technology agency, announces the elevation of its Chief Solutions Officer, Norman de Greve, to President, Boston-Detroit. De Greve succeeds Barbara Goose, who is taking on a new post as Global CMO of technology and services firm, Altisource.

As President of DigitasLBi Boston-Detroit region, Norman will be responsible for driving growth of the 800+ employee region, talent development and management, investments, and strategic steering of the region’s diverse client base including Cessna, General Motors, Lenovo, PUMA, among others. He will report to Tony Weisman, CEO, DigitasLBi North America.

DigitasLBi Detroit was recently ranked in the Top 10 list of the “Best Companies for Women in Metro Detroit.” In 2013, DigitasLBi Boston was ranked as one of the Boston Business Journal’s “Best Places to Work” for the ninth time in 10 years. In June, the agency was recognized as one of the world’s most attractive employers appearing on LinkedIn’s 2014 list of the “50 Most InDemand Employers” in North America.

“During Barb’s 15-year tenure, she has been an incredible leadership force, successfully shaping an agency culture and foundation upon which the agency will continue to thrive,” Weisman states. “Norman is a trusted and respected leader, with an enviable record of marketing innovation and client growth. He balances instinct with intelligence, and business ingenuity with professional logic to steer, create, and do the remarkable. I have full confidence that under his leadership, this critical region will continue to thrive, provoke, and do great work.”

About Norman de Greve

In his previous role as EVP/Chief Solutions Officer of DigitasLBi North America, Norman was responsible for defining and executing the agency’s key go-to-market offerings, including digital products and services, media, analytics, and new technologies incubator “Start Up Connect.” 

During his 13-year tenure within Publicis Groupe working across and for several agencies, he has led and partnered with Bank of America, General Motors, Goodyear, InterContinental Hotels, among others.

Norman holds an MBA with Honors from the University of Chicago’s Booth School of Business, and a BA in Economics from Ithaca College. He is a member of the AOL Agency Advisory Board, a guest lecturer on Digital Marketing at Dartmouth’s Tuck School of Business, and an active supporter of both Citizen Schools and YearUp.

de Greve Digest: 

Born, raised: Berkshires, Scotland, North Carolina, New Jersey.

Most recent tech purchase: Play-i robot to introduce my kids to programming.

Favorite part of my job: Creating the future.

Go-to app: This American Life – great stories when you can’t sleep.

Person I most admire: My wife.

Management philosophy: Recruit and inspire the best people, and empower them to do great work together.

About DigitasLBi

DigitasLBi is a global marketing and technology agency that transforms businesses for the digital age. We help companies of all shapes and sizes decide What’s Next… and then we take them there. Also a top ten global agency, DigitasLBi is comprised of 6,000 digital and technology experts across 40 offices in 25 countries worldwide. DigitasLBi is a member of Publicis Groupe [listed on the Euronext Paris Exchange – FR0000130577 – and part of the CAC 40 index] is the world’s third largest communications group. With approximately 60,000 professionals spanning 108 countries on five continents, Publicis Groupe offers local and international clients a complete range of communications services. Web site:

Media Contact:  Jill Kelly,, 646-735-7330