Majority of Americans Say 15 Seconds is Acceptable Time to View Online Ads

- Less is Better When It Comes to Viewing Online Ads

A Poll Position national scientific telephone survey asked, "When you go online to view free content, what do you think is the acceptable duration of an online advertisement you must view before seeing free content?"
A Poll Position national scientific telephone survey asked, "When you go online to view free content, what do you think is the acceptable duration of an online advertisement you must view before seeing free content?"
  • A Poll Position national scientific telephone survey asked, "When you go online to view free content, what do you think is the acceptable duration of an online advertisement you must view before seeing free content?"
    A Poll Position national scientific telephone survey asked, "When you go online to view free content, what do you think is the acceptable duration of an online advertisement you must view before seeing free content?"
    A Poll Position national scientific telephone survey asked, "When you go online to view free content, what do you think is the acceptable duration of an online advertisement you must view before seeing free content?"
    A Poll Position national scientific telephone survey asked, "When you go online to view free content, what do you think is the acceptable duration of an online advertisement you must view before seeing free content?"
  • A new poll by Poll Position found that 54% of Americans think 15 seconds is the acceptable time to view an online ad before seeing free content.
    A new poll by Poll Position found that 54% of Americans think 15 seconds is the acceptable time to view an online ad before seeing free content.
    A new poll by Poll Position found that 54% of Americans think 15 seconds is the acceptable time to view an online ad before seeing free content.
    A new poll by Poll Position found that 54% of Americans think 15 seconds is the acceptable time to view an online ad before seeing free content.

Atlanta, Ga. – January 23, 2011 – Less is better when it comes to viewing online ads.

A Poll Position national scientific telephone survey asked, “When you go online to view free content, what do you think is the acceptable duration of an online advertisement you must view before seeing free content?”

A majority of those polled said they think 15-second ads are an acceptable duration.

Here’s a breakdown of survey results:

-I think 15 seconds is acceptable: 54%

-I think 30 seconds is acceptable: 12%

-I think 45 seconds is acceptable: 4%

-I think 60 seconds is acceptable: 3%

-I have no opinion: 27%

See a breakdown of survey participants by age, race, gender, and political affiliation in crosstabs for this poll at http://media.pollposition.com.s3.amazonaws.com/wp-content/uploads/Poll-Position-Crosstabs-Online-ads.pdf.

Poll Position’s scientific telephone survey of 1,179 registered voters nationwide was conducted January 15, 2012 and has a margin of error of ±3%. Poll results are weighted to be a representative sampling of all American adults.

What do you think? When you go online to view free content, what do you think is the acceptable duration of an online advertisement you must view before seeing that free content? Vote in the online companion poll and comment at http://pollposition.com/2012/01/22/time-to-view-online-ads/.

The online companion poll in which you can vote provides unscientific results, meaning it’s a tally of participating Poll Position users, not a nationally representative sampling.

Poll Position is committed to transparency and upholding the highest professional standards in its polling, explaining why we provide you with the crosstabs of our scientific polls. Crosstabs provide a breakdown of survey participants by age, race, gender, and political affiliation.

Learn more about Poll Position’s polling methodology at http://pollposition.com/2011/09/26/our-polling-methodology/.

About Poll Position
Poll Position is a unique non-partisan news, polling, and social media company founded and lead by two award-winning CNN news and polling veterans. The company’s goals are to engage, enlighten, and entertain millions of people with exclusive news-making, buzz-generating public opinion polls and giving people everywhere an opportunity to vote and comment on hot topics, while learning the views of others.

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To learn more about Poll Position, go to http://www.pollposition.com.

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