Potratz announces the addition of Hayley Berger to their team as assistant account manager. Hayley earned her degree in communication with concentrations in public relations and business at George Mason University, where she was captain for the Division 1 women’s lacrosse team.
While assisting with several community outreach programs, Hayley gained vast public relations and marketing experience in one of the busiest regions in the country. Hayley participated in the Dulles Corridor Metrorail Project, as well as The Capital HotLanes and I-95 HOTLanes Projects.
Hayley will be aiding account managers and project managers with creative projects and maintaining relationships with clients. Additional duties will include copy writing, press releases and social media management. Most importantly, Hayley will play a key role in the quality assurance process, ensuring that nothing is less than perfect!
Potratz prides itself on creating opportunities to build long-lasting relationships with customers through training and education and a full integration of marketing mediums. The team at Potratz helps automotive dealers around the nation with both digital and traditional advertising. What sets Potratz apart from other automotive ad agencies is a willingness to embrace change and keep on top of the latest digital trends to give their clients a unique advertising message that is unified across all media.