Potratz wins national award

DrivingSales Dealer Satisfaction Awards

Today, at the National Automobile Dealers Association's 2012 conference in Las Vegas, DrivingSales announced that Potratz of Schenectady was the Highest Rated recipient of the Dealer Satisfaction Award for Search Engine Marketing and Pay Per Click services. The DrivingSales Dealer Satisfaction Awards measure dealer satisfaction with services provided by vendors in 2011.

Paul Potratz, who founded the advertising agency in 2003, accepted the award on behalf of his employees, saying, “Winning this award is such an honor, and it pleases me to accept it on behalf of my team, whose hard work and effort allow us the opportunity to create long-lasting relationships with our customers.” Potratz is in Las Vegas to attend to speak at the NADA 2012 conference.

Potratz is a growing enterprise, and has recently announced the purchase of the former Benchemark building on Lafayette Street in Schenectady to accommodate the addition of numerous employees. The company will be moving into the new facility later this month. Growth is due to the recent addition of clients from Florida, Louisiana, Nebraska, Texas, Vermont and Manitoba.

Potratz earned the recognition of DrivingSales by integrating traditional and Internet campaigns to convey a clear, concise and consistent message across all media.

They also provide on-site training events for managers and sales teams, offering expertise in new media, mobile, video search, SEO, SEM, retargeting, website design/management and all aspects of traditional media including TV, radio, newspaper, direct mail and email. Potratz engages each one of their dealers on a personal level, and empowers and educates clients with valuable market and media information to develop long lasting results.