Associated donates $20,000 to Rainbows

Bank supports communities with first quarter charitable donations

Green Bay, Wis. – Associated Banc-Corp (NASDAQ: ASBC) will donate $20,000 to Rainbows For All Children during the 24th Annual Rainbows Golf Classic in Long Grove, Ill. as part of the banks charitable donations to non-profit organizations.

Associated’s Commercial Real Estate division has supported Rainbows for the past two years and chose the organization for their outstanding work not only locally, but internationally with youth who have experienced grief. Rainbows works in helping youth successfully cope with life changing events, a service that does not go unnoticed by Associated.

“Associated has a strong commitment to giving back to the communities it serves,” said Breck Hanson, Executive Vice President, Head of Commercial Real Estate. “I have been working with Rainbows for the past 20 years and it is extremely satisfying to provide the organization with the assistance it needs to continue their work in helping children bounce back from life’s traumatic situations.”

Rainbows is the largest international children’s charity dedicated solely to helping youth successfully navigate the very difficult grief process. Every day, children are touched by emotional suffering caused by a death, divorce, deployment of a family member, incarceration of a loved one, or any of a multitude of significant event traumas including natural or manmade disasters. Rainbows programs offer coping tools to build confidence and self-esteem of grief stricken children, improve communication in their families and peer relationships, prevent destructive behaviors such as involvement with gangs, alcohol and drug abuse, and ultimately improve school attendance and academic performance.

Associated provides financial support through charitable donations to non-profit organizations throughout its footprint which help create and sustain healthy communities. In corporate giving, Associated prioritizes charitable giving with a strategic focus on economic development, health and human services, education, environment and arts & culture.

In addition to monetary contributions to non-profit organizations, Associated seeks creative ways to make non-monetary donations, such as used equipment, facility use and other resources to benefit our community partners.

“Since its inception, Associated has had a rich tradition of providing superior financial services to the communities in which we do business,” said Andrew Ruehl, Vice President, Corporate Social Responsibility Manager. “As an extension of that commitment Associated is dedicated to giving back through philanthropic endeavors in the communities where we live and serve. Our hope is that through this program, we will continue to foster stronger, more stable communities that will ultimately lead to a more positive future for us all.”

About Associated Banc-Corp

Associated Banc-Corp (NASDAQ: ASBC) has total assets of $22 billion and is one of the top 50 financial services holding companies operating in the United States. Headquartered in Green Bay, Wis., Associated has more than 250 banking locations serving more than 150 communities throughout Wisconsin, Illinois and Minnesota. The company offers a full range of banking services and other financial products and services. Associated Bank, N.A. is an Equal Housing Lender, Equal Opportunity Lender and Member FDIC. More information about Associated Banc-Corp is available at www.associatedbank.com.
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More About Rainbows For All Children
Rainbows For All Children is an international, nonprofit organization that gives children and teens the guidance to grieve and grow after loss. Since 1983, Rainbows has helped more than 2.6 million children in the wake of their personal or community tragedies. The goals include helping children to develop and strengthen coping skills, learn appropriate behavior and anger management, alleviate depression, and reduce emotional pain and suffering. These coping tools will build the confidence and self-esteem of these hurting children, improve communication in their families and peer relationships, prevent destructive behaviors such as involvement with gangs, alcohol and drug abuse, and ultimately improve school attendance and academic performance. For more information about Rainbows, please visit www.rainbows.org. To join Rainbows on Facebook and Twitter, please visit www.facebook.com/rainbowsforkids and www.twitter.com/rainbowsforkids, respectively.
 

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