KOKANEE CRANKWORX PUSHES TECHNICAL PROGRESSION OFF THE MOUNTAIN WITH MOBILE APP DESIGNED BY QUICKMOBILE INC.

Mobile App Available for iPhone And Android While Mobile Site Provides Access For All Smartphones

VANCOUVER/WHISTLER, BC - Kokanee Crankworx is excited to reveal their mobile events app for all smartphones developed by QuickMobile. The app will give users access to important festival specific information like event schedules, updated results, area maps and venue information, all in the palm of their hand.

"The Kokanee Crankworx app will be an invaluable resource to stay on top of the non-stop action of our ten-day event whether you are looking for event information or where to find the next party," says Darren Kinnaird, Kokanee Crankworx General Manager. "Even if you aren't on the ground in Whistler, people will be able to live Kokanee Crankworx vicariously with the app by tuning into the constant social media engagement, by checking out our user-generated photo galleries and videos on demand, not to mention by watching our daily, live-streaming event webcasts with freecaster.tv."

The Kokanee Crankworx 2011 Mobile App is available for iPhone on iTunes and in the Android Marketplace for Android handsets on July 12. The comprehensive app features video, Twitter, sponsors, venue maps as well as other useful functionalities such as personalized itineraries, event results and press releases. For all other smartphone users, there is a mobile website that provides access to many of the same features as the mobile apps.

"We are very excited to have been chosen to develop the Mobile Festival App for Kokanee Crankworx," says David Snell, QuickMobile's Chief Marketing Officer. "Athletes and spectators of this supercharged mountain bike festival will be able to access all their important festival information by simply downloading the Crankworx Mobile Festival App. It was specifically designed with their team to enhance the experience of their attendees and provide a green solution."

The Crankworx 2011 Mobile App does not only provide visitors with crucial event information right at their fingertips, but also allows for personalization, interactivity and fun. Features such as "My Schedule," "Social Hub," "Polling" and "Game On," a fully interactive game complete with a leaderboard for daily prizes as well as a grand prize of VIP access at the at the Garibaldi Lift Co. during the Red Bull Joyride event for the user with the most cumulative points by July 23. These features provide great opportunities to engage, captivate and interact before, during and after Kokanee Crankworx.

iTunes: http://itunes.apple.com/ca/app/kokanee-crankworx-freeride/id446005034?mt=8
Android Market: https://market.android.com/details?id=com.quickmobile.crankworx11
Mobile Site: http://crankworx.quickmobile.mobi
?Stay tuned to www.crankworx.com for upcoming news and connect with Crankworx through Facebook.com/crankworx or Twitter.com/crankworx.

The eighth annual Kokanee Crankworx is presented by Whistler Blackcomb and the Whistler Mountain Bike Park. Kokanee Crankworx is the biggest annual event held in Whistler and is also the largest freeride mountain bike festival in the world. Each year the best amateur and professional freeride, downhill and slopestyle mountain bike athletes gather for a ten-day, non-stop barrage of competition and celebration. Whistler has the world's most diverse offering of mountain biking terrain, including 150 miles of single-track trails, 5,000 vertical feet of lift-accessed downhill runs in the Whistler Mountain Bike Park, jump parks and 20+ miles of paved Valley Trail.

About QuickMobile: | QuickMobile is the industry leader and innovator in the design, development and production of mobile applications and solutions for the meetings and events Industry. We are specialists in delivering innovative, real-time, multiplatform mobile applications and websites for Smartphones and Tablets that are fully customized to the unique needs of event meeting planners and service providers, venue organizers and their customers. More than just a technology solution, QuickMobile extends our clients' planning, organizing, brand and marketing reach into the mobile domain in order to engage audiences with dynamic, targeted content and services, achieving the `ultimate mobile experience'.
QuickMobile's applications are specifically designed to improve attendee networking, education, productivity and overall event experience before during and after the event, using personalized, `on demand' information and services. Some of the largest and most innovative and sophisticated companies, associations and organizations in the world have adopted QuickMobile's mobile solutions, helping them deliver more successful and differentiated events, enhance their brands, strengthen relationships and create valuable sponsorship opportunities for their customers and members, while supporting a more sustainable future. For more information, visit the website at: http://www.QuickMobile.com

-30-

Kokanee Crankworx Press Contact
Michelle Leroux
Public Relations & Social Media
Phone: 604-902-1622
Email: michelle@reinecommunications.com

QuickMobile Press Contact
Giulietta van der Meer Mohr
MARCOM Manager
Phone: +1.604.875.0403
Email: giulietta.meermohr@quickmobile.com