RED BULL JOYRIDE BRINGING DIRT, DESIGN & EVOLUTION TO KOKANEE CRANKWORX

Red Bull Joyride will anchor the final weekend of the Kokanee Crankworx Festival in Whistler B.C. delivering a slopestyle event designed for the athletes, by the athletes

POSTED ON BEHALF OF RED BULL CANADA FOR KOKANEE CRANKWORX 2011

VANCOUVER, BC - When handed the keys to the mountain, you best deliver the goods. Or go big trying. Prepare for Red Bull Joyride, the newly minted anchor event of the 2011 Kokanee Crankworx Festival, on Saturday, July 23, in Whistler, BC. Fusing elements of slopestyle, dirt jump and North Shore mountain biking, Red Bull Joyride will culminate into one gravity-fed, season-defining freeride mountain bike competition, the likes of which Whistler Mountain has never seen.

Construction will begin at the base on May 1, on a course 100 percent inspired and designed by professional mountain bike athletes. While incorporating as much of the natural terrain as possible, the athletes conceived their ultimate playground, lined with gargantuan manmade features to showcase their skill and imagination. With so much talent in the room and passion on the table, we decided to capture the collaboration and design process. Watch the first of an exclusive video series here: www.redbull.ca/Joyride.

Professional mountain bike athlete Darren Berrecloth, a long-time competitor at Kokanee Crankworx, championed the process: "The opportunity for us riders to provide our ideas to Red Bull Joyride is phenomenal. With this kind of input it's sure to be a crowd pleaser and a rider favourite." Anticipating the quality of both course and competition, the Freeride Mountain Bike Association will once again recognize the slopestyle event at Kokanee Crankworx as a Diamond Stop, one of only two worldwide.

"Kokanee Crankworx is stoked to work with Red Bull to present the next generation of slopestyle competition," says Darren Kinnaird, Kokanee Crankworx General Manager. "We have been pushing the limits of competition in the arena of gravity-fuelled mountain biking with this festival for seven years and having Red Bull on board to present Joyride in our eighth year is a very big indication of our commitment to the sport's evolution."

Having incubated the course design, Red Bull is now entrusting the build to Joyride, a long-time event production, course design and construction company. Joyride started it's life cycle in 1997 when their team designed a Whistler Bike Park trail called, yup, Joyride, which is still in operation today. Owner Paddy Kaye can't wait to get started on the new course build: "The vision of what I'm doing, a rider-created and rider-built course, is the same vision the Red Bull team has, so it seems like the stars have definitely aligned."

For more info, articles and a continuing behind-the-scenes video series on the course build and athlete profiles, please visit www.redbull.ca/Joyride

About Kokanee Crankworx
The eighth annual Kokanee Crankworx is presented by Whistler Blackcomb and the Whistler Mountain Bike Park. Kokanee Crankworx is the biggest annual event held in Whistler and is also the largest freeride mountain bike festival in the world. Each year the best amateur and professional freeride, downhill and slopestyle mountain bike athletes gather for a ten-day, non-stop barrage of competition and celebration. Whistler has the world's most diverse offering of mountain biking terrain, including 150 miles of single-track trails, 5,000 vertical feet of lift-accessed downhill runs in the Whistler Mountain Bike Park, jump parks and 20+ miles of paved Valley Trail.

LOOKING FOR RED BULL VIDEO AND PHOTO IMAGES?
Through the Red Bull network, hi-res video and still images are captured and made immediately available for editorial use for all media channels including television, film, print, mobile, and digital. The content is centrally located in the Red Bull Content Pool for media partners at www.redbullcontentpool.com.

For photos of Darren Berrecloth: http://images.redbullcontentpool.com/Photofiles/PhotofilesModule/ShowAdvancedSearchResults
For photos of Brendan Semenuk: http://images.redbullcontentpool.com/Photofiles/PhotofilesModule/ShowAdvancedSearchResults


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For more information, please contact:
Sonia Klinger / Pete Andersen
Communications
Red Bull Canada
416-542-7474 / 416-542-7466
sonia.klinger@ca.redbull.com / pete.andersen@ca.redbull.com