Reset Branding Inc. Launches Visual Tool that Maximizes Impact of Design

Reset Branding's new image scanning tool, Futurelook, applies vision science to predict - within seconds - which elements of visual content

FutureLook-vision science and branding merged together
FutureLook-vision science and branding merged together
  • FutureLook-vision science and branding merged together
    FutureLook-vision science and branding merged together
    FutureLook-vision science and branding merged together
    FutureLook-vision science and branding merged together
  • John Miziolek from Reset Branding
    John Miziolek from Reset Branding
    John Miziolek from Reset Branding
    John Miziolek from Reset Branding

In collaboration with 3M Canada, Toronto branding firm Reset Branding is pleased to introduce Futurelook, the next generation of strategic brand development. Futurelook is built on 3M’s decades of scientific research on how consumers and shoppers react to various visuals, and Reset Branding’s experience and innovative approach to brand development. Futurelook marries vision science with cutting edge technology to help brand owners and marketers test the visual impact of their content and increase the probability that viewers will notice the most important elements of a design.

“We’re proud to be the first branding firm in Canada to work with 3M on this,” said John Miziolek, Founder and Brand Strategist at Toronto branding company Reset Branding. “The ability to accurately predict the first 3 to 5 seconds of visual impact is critical in maximizing branding, marketing and advertising messages.”

Using 3M-powered software, Futurelook analyzes every element of visual content and identifies where the human eye is most likely to look in the first three to five seconds. Scientific algorithms process important visual cues, such as colour, edges, faces, shapes and contrast. Results reveal exactly which design elements are most likely to be viewed first, and those which will not get noticed.

“We’re very excited to be working with a top level branding firm like Reset Branding,” said Stephanie Neskas, Business Manager 3M Canada Commercial Graphics Division. “Their company is truly amazing and their approach to branding is innovative. We are proud to be part that approach.”

Futurelook can be used to assess the visual impact of many different forms of visual communication and creative content including, but not limited to, packaging, in-store signage, direct mail, billboards, and websites.

“Since scanning can also be done through mobile devices, the opportunities within retail environments are powerful,” said John Miziolek. “We will use Futurelook to validate design direction and to command the attention of the shopper in both on-line and in-store environments.”

About Reset Branding

Reset Branding is an innovative Strategic Branding and Design firm with offices in Toronto, New York and Chicago. The company focuses on Maximizing Brand Value for its clients. For more information visit www.resetbranding.com or follow @resetbranding on Twitter.

About 3M

3M captures the spark of new ideas and transforms them into thousands of ingenious products. The company’s culture of creative collaboration inspires a never-ending stream of powerful technologies that make life better. 3M is the innovation company that never stops inventing. With $27 billion in sales, 3M employs about 80,000 people worldwide and has operations in more than 65 countries. For more information, visit www.3M.com or follow @3MNews on Twitter.