As a part of their new marketing strategy towards a greater market capitalization and the deliverance of value-added services, RJ Performance, a leading engines and components suppliers of North America, organized an all-hands meet at their corporate office in Calgary, Alberta, Canada. Besides the representatives from the media, the meet was attended by a large number of end-users, some top diesel engine installers and reputed diesel shop and wreck yard owners. The marketing director of RJ Performance thanked everyone for their support towards RJ Performance's phenomenal growth and openly invited everyone to share his or her views about the organization's existing policies and scope of benefits in return for doing business. Addressing the end-users specifically, he said, "Although our marketing team regularly conducts market surveys to understand customers' needs that lead to better services but the direct feedback from our product users is always better. We take your feedback as the guidelines for new business plans."
The major attraction of this event was a 30-minute question-answer round for getting unbiased feedback. During this session, a feedback question paper containing fifteen objective-type questions regarding support, service, comparative pricing, discount structure and expectations was given to the guests. To make this feedback free from any biasing pull, participants were not asked to disclose their identity over the question sheet.
Later, evaluating the present business plan, the marketing director said, "Our client-support policy has helped us to achieve few times more than what was being expected by the manufacturers of diesel engines and spare parts. Although some of our schemes are not in the best financial interest of our organization but these are supporting our policy to deliver ultimate service standards to our product and service users." Some of the invitees shared their views to make the business practices better but everyone equivocally expressed satisfaction with the delivery periods, service standards and pricing structure. Specifically, "No Core Charges" scheme was appreciated by all.
The meet was concluded with a positive note as the marketing director promised, "We are determined to deliver ultimate product quality and service standards. Your support will guide us to improve our business plans further. Very soon, our entire clientele will notice more attractive pricing, modified repayment structure, better deliveries, expanded warranty conditions and improved user-end services."
RJ Performance seems all set to achieve new milestones in the market of diesel engines and spare parts wholesaling. With a new synergy between the manufacturer and the end-user that would streamline the supply-chain of diesel engines and spare parts, RJ Performance will definitely play a pivotal role to benchmark better delivery and delightful services at all levels at the marketplace. http://www.rj-performance.com
The major attraction of this event was a 30-minute question-answer round for getting unbiased feedback. During this session, a feedback question paper containing fifteen objective-type questions regarding support, service, comparative pricing, discount structure and expectations was given to the guests. To make this feedback free from any biasing pull, participants were not asked to disclose their identity over the question sheet.
Later, evaluating the present business plan, the marketing director said, "Our client-support policy has helped us to achieve few times more than what was being expected by the manufacturers of diesel engines and spare parts. Although some of our schemes are not in the best financial interest of our organization but these are supporting our policy to deliver ultimate service standards to our product and service users." Some of the invitees shared their views to make the business practices better but everyone equivocally expressed satisfaction with the delivery periods, service standards and pricing structure. Specifically, "No Core Charges" scheme was appreciated by all.
The meet was concluded with a positive note as the marketing director promised, "We are determined to deliver ultimate product quality and service standards. Your support will guide us to improve our business plans further. Very soon, our entire clientele will notice more attractive pricing, modified repayment structure, better deliveries, expanded warranty conditions and improved user-end services."
RJ Performance seems all set to achieve new milestones in the market of diesel engines and spare parts wholesaling. With a new synergy between the manufacturer and the end-user that would streamline the supply-chain of diesel engines and spare parts, RJ Performance will definitely play a pivotal role to benchmark better delivery and delightful services at all levels at the marketplace. http://www.rj-performance.com