The Roadkill Door Wedge was inspired by Pop the Weasel. Poor Pop attempted to cross an unusually busy road for a Thursday night in Scunthorpe and unfortunately didn’t spot the blue Robin Reliant. Pop was squashed flat and that was that.
Roadkill Toys have captured the essence of the unfortunate end of Pop by creating a door wedge in its last moments. Pop’s little paws stretch out and his googly eyes pop out every time the door wedge is jammed by the door on top of its battered body.
‘We wanted to remember Pop and what better way than a practical door wedge! We wanted to put the fun back into functional.’
- Adam Arber, Creator of Roadkill Toys and the one that got away on Dragon’s Den
Pop comes in his very own coffin with plastic peepholes on the coffin lid, so Pop can peer out and you can glimpse in. There is also a identity tag attached to Pop’s paw giving you the details of his demise, as well as a death certificate witnessed and signed by a doctor. In addition he comes with a car bumper sticker with the words “I love Roadkill” so you can share your love of Roadkill with others. The first 500 door wedges are limited edition and each one has a personalised and numbered toe tag.
Pop is available on the Roadkill online store www.roadkilltoys.com as well as through exclusive retailers. He costs £15.
For further press information or images, please contact Nina on nina@mediabitch.com





