For those working Americans who do not practice online reputation management, their very images can be on the line. Expressing a personal view under your professional name can haunt you for years to come. There are four key tools that the working adult can use in order to better promote their professional side.
Of course, you can’t watch all online websites all of the time – just to see if your name pops up anywhere. ID theft is growing more prevalent nowadays, and it is very easy to steal your name for use online. Additionally, there may be people out there with a name similar to yours. Google Alerts is the first tool you can use for online reputation management. By setting up Google News Alerts to watch for websites, posts, and blogs with your name, you will be on the up and up about what people are saying about you. Be sure to set up alerts for your professional name, your Twitter handle, and your company’s name.
You’ll also want to watch Twitter itself, in order to best practice online reputation management. Twitter is all about the here and now, and it is a great way to correct mistakes that you may have made. Also, you can use Twitter to search for your name and your business’ name for any negative comments.
Online reputation management also extends to Facebook as well – but not necessarily in the way you might think. In order to put your best foot forward, you will want to create a professional Facebook page in order to talk with others in your company and in your field. This is a great way to keep up with news in the industry.
Finally, Klout can be a huge tool for online reputation management. This is a commonly used tool to see how much influence you have within the social media world. This tool mostly monitors Twitter, but it also looks at Linkedin and Facebook, too. Klout measures not just your comments, but what people are saying about you too – and turns those numbers into a tangible score to show you how much clout you have online. This can be a good thing or a bad thing – depending on what is online about you. What will you let the professional world see?