Search engine optimization (SEO) is the art and science of making a website appear at the top of the search results. As more people are looking for a product or service in their own hometown, rather than just searching for it in general, local SEO is becoming critical to business success.
For example, a local ice cream store in Lawrence, Kansas: If someone in Lawrence is in the mood for ice cream, they do a Google search on "ice cream." They want something in their own town, not three states away. Local SEO consulting strategies use geo targeting to ensure the ice cream store is located at the top of search results for the Lawrence, Kansas search and Google maps location appears at the top of the search results.
Google is trying to win the local search market, which is why Local SEO Consulting is the hot new technique these days. In some cases, it's not even important to type in your city name. If you do a search for "plumbers" or "steakhouse," Google will pull up a map with addresses and information on the local plumbers and area steakhouses. But the only way a local business will appear in first page results on Google is to use local SEO consulting techniques which optimize for local search engine results.
A local SEO consulting firm will do keyword research, make sure your website is easily indexed by search engines, and can build links back to a site to value associated to local search.
The Local SEO consulting strategy to increase valuable links has become an important part of the local SEO algorithm to Google and other search engines. When search engines find links pointing to a particular site, they assume the site is a valuable resource for the keywords and city they are referring to. These links are referred to as backlinks. The more backlinks associated, the more of an authority the site has, and the higher the site ranks within the search engines.
For the retail business, or a business which covers a small geographic area, Local SEO Consulting are assisting businesses to drive online and offline business. Google your city's name and "search engine optimization." The best local SEO consulting firm will have practiced what they preach and their page will appear at the top.