Blogs, forums, and social networking sites have given millions of people the ability to publish their thoughts on a global stage. What's more, they can do so instantly and anonymously. Many companies have discovered that these community-based platforms can attract a groundswell of attention. If bad press gains momentum on such sites, reverse SEO becomes the only cost-effective way to control it in the search engines.
The search engines have given social media and community sites a bump in ranking authority. These sites tend to rank well in Google, Yahoo, and to a lesser extent, Bing. If a company or individual becomes the target of false rumors or negative publicity posted on these sites, the damage to online reputation can be substantial.
Therefore, a growing number of companies are launching reverse search engine optimization campaigns. Reverse SEO can push the bad press off the first page of search listings. Because few people explore past the first page, few will see the negative publicity.
Reverse SEO is an effective strategy for suppressing negative publicity about a company within the search results. However, once the bad press takes root, it begins to cement its position. As a result, it become more difficult to remove.
The grounded information is based on the age and number of inbound links. The longer a page stays within the index, the more authority it receives from the search engine. Meanwhile, the more exposure it receives, the more inbound links it attracts. Those links further strengthen its position. Reverse SEO techniques can push negative publicity from the first page of organic listings. But, it requires time and effort to knock entrenched pages from their ranking.
It is easier than ever for embittered employees, irritated customers, and deceitful competitors to post bad press online. If the sites on which they publish their thoughts gain traction in Google, Yahoo, and Bing, it will become more difficult to remove them. Public Relations Experts are incorporating Reverse SEO into campaign strategy to prevent negative publicity in search engines.
Reverse SEO delivers lasting results and strengthens with time. It is a key component in any online reputation management program. Given the potential exposure, it is arguably one of the most valuable.
Reverse SEO: What are they reading about you in search?