DENVER—Local communications firms SE2 and Cactus today launched an innovative media campaign that encourages and enables a real-time, statewide dialogue about health care. The effort is the first of its kind in Colorado.
SE2 and Cactus teamed up to develop the Project Health Colorado campaign for The Colorado Trust, a grantmaking foundation that is dedicated to achieving access to health for all Coloradans. The campaign includes television, radio, newspaper, outdoor and digital ads that ask questions intended to engage Coloradans in a discussion about health care such as, “Is health care in Colorado working?” and “Can you afford the health care you and your family need?” Grassroots outreach and social media also will help engage Coloradans to ask questions and suggest solutions for how to make health care work better for themselves and others.
The campaign reflects Coloradans’ sentiments on a variety of health care topics in real time through billboard and website tickers showing numeric and percentage votes on each question. Through the Project Health Colorado website – www.projecthealthcolorado.org – people can get information in English and Spanish on a variety of health care topics including cost, quality, coverage and children’s health. They also can vote on and answer questions, propose their own solutions and get information from noted Colorado health care experts.
“Many Coloradans have felt left out of the discussion about health care,” said Susan Morrisey, president of SE2. “Project Health Colorado gives them a place to go to ask questions, get answers, share solutions and support health care that works for everyone.”
The Project Health Colorado website features commentaries from an array health care experts including Colorado Commissioner of Insurance Jim Riesberg; The Colorado Trust President and CEO Ned Colange, MD; Colorado Coalition for the Medically Underserved Executive Director Gretchen Hammer; and Center for Improving Value in Health Care President and CEO Phil Kalin.
“We wanted to make it easy for Coloradans to weigh in on questions, share their opinions and join a live discussion,” said Joe Conrad, founder and strategic director of Cactus. “This campaign provides a shared forum for them to do that.”
About Project Health Colorado
Project Health Colorado is a growing group of individuals and organizations working to make health care better by providing a place to ask questions, get answers, share solutions and show support for health care that works for every Coloradan. It’s your care. It’s your coverage. Have a say in it.
Project Health Colorado is funded by The Colorado Trust, a grantmaking foundation dedicated to achieving access to health for all Coloradans. The initial partners of Project Health Colorado include Children’s Hospital Colorado Foundation, Club 20 Education & Research Foundation, Colorado Center for Nursing Excellence, Colorado Children’s Campaign, Colorado Consumer Health Initiative, Colorado HealthStory, Tu Salud, Health District of Northern Larimer County, Metro Organizations for People, 9Health Fair, Regional Institute for Health and Environmental Leadership, Colorado Medical Society, San Luis Valley Regional Medical Center, Stapleton Foundation for Sustainable Urban Communities and 2040 Partners for Health. Additional support for grantees is provided by the Colorado Health Foundation, whose vision is to make Colorado the healthiest state in the nation.
Cactus is a full-service brand communications agency with billings of $40 million and 50 full-time staff. Advertising agency-of-record clients include Colorado Lottery, Smashburger, Denver Zoo, Charter Media, Colorado Trust, Jackson Hole Tourism, University of Colorado Hospital, Clyfford Still Museum, Winter Park Resort and Westwood College. www.sharpideas.com
SE2 is a Colorado-based mass communications firm focused on public issues, policy and social marketing. SE2 offers a full range of advertising and public relations services to a distinguished list of corporations, nonprofits and public entities—delivering their messages to the masses. Unlike most communications firms, SE2 specializes in moving opinion, not products. We call it "The Art of Public Persuasion.®” www.publicpersuasion.com