Mankato, MN., February 2011— SEOwhat.com, a national leader in internet marketing, web design, and search optimization company, that specializes in both on-page and off-page optimization is recommending that online retailers continue to change and improve online page content in order to improve and continue to have sales success. Google is basing site rankings on how often content is changed and the amount of relevant content a site has.
It used to be that Google wanted sites to have consistent content, that said the business was legitimate and had stability and security. All that changed within the last 12-18 months. Google’s focus is now on updated content. When people are searching the internet for information, they want it to be up to date and/or reflect the latest best products. The algorithm changes Google has been making in the past year reflect what people want in their search results. For a site to have high rankings it needs to have new content that changes frequently. As a result many sites lost search engine rankings with the new round of Panda Algorithm changes. To get those search rankings back to where they were previously to the changes and even higher than they were webmasters need to write fresh content.
To summarize what is good for Search Engine Rankings then, fresh content, new pages, and an active blog. A site that has not been updated in a year or longer is bad for search engine rankings. Sounds like more work for the webmaster and yes it is. To be successful, the business owner needs to create a solid marketing base including social media optimization and onsite content. The effort this work entails will pay off in high search engine rankings. If rankings have fallen and sales are down consider SEO Services.
SEOwhat.com is an SEO services agency that helps companies navigate the dynamic world of internet marketing, integrating search engine optimization (SEO), search engine marketing (SEM), social media optimization (SMO) and Web site design to increase a site’s visibility and overall global presence. Specializing in Yahoo! and Google optimization, SEOWhat.com develops search friendly Web sites on a variety of platforms including Yahoo! Stores, Volusion, BigCommerce, 3DCart, Wordpress and custom built sites. In addition to Google SEO, SEOWhat.com provides organic search results, rich content management solutions and dynamic designs that appeal to the human eye and search engines alike. SEOwhat.com is proud to be woman owned and operated.
*Due to the sensitive nature of the comments provided and to prevent black hat retaliation, SEOwhat.com elects to keep the specific identity of client quotes private.