Shine Advertising Co. Work Featured in HOW International Design Annual

MADISON, WI ? Competing with agencies and design firms from across the globe, Madison-based Shine Advertising Co. has been honored with eight awards in the recently published HOW 2010 International Design Annual. This is HOW's largest, most comprehensive Design Annual and features Shine's winning designs for: cover and editorial merit for its "Under Construction" book designed for Harley-Davidson; illustration/photography merit for the Wisconsin Milk Marketing Board's "Wisconsin Cheese" advertising campaign; print advertising merit for the Wisconsin Cheese print campaign, as well as print merit for each of the four individual cheese print ads; and 3-D objects merit for the "Shine Flashlight Mailer." The HOW International Design Annual was published in March 2010.

"Since opening our doors nine years ago, Shine creatives have been hell-bent on delivering exceptional ideas and brilliant execution," said Mike Kriefski, co-founder and creative director at Shine. "We are honored that our work received all the accolades which it did - and, are even more thrilled that our creative generates the kinds of results our clients expect."

About HOW
Established by HOW magazine, the HOW International Design Annual is dedicated to spotlighting award-winning creative and innovative design around the world. Founded in 1985, HOW magazine's goal is to help designers run successful, creative, and profitable studios. www.howdesign.com

About Shine Advertising Co., LLC
Shine is a $27 million advertising, design, and interactive agency located in Madison, Wisconsin. The privately held company's client roster includes national consumer brands such as Harley-Davidson, Carver Yachts, Wisconsin Cheese, and Winston Fly Rods. Shine is creatively driven, results focused and dedicated to building passion between people and brands. Learn more at www.shinenorth.com. Shine on.
###