Shine Advertising Co. Celebrates a Perfect Pairing With Wisconsin Cheese

Online Video Series "Favorite Foods with Chef Michael Symon" Launched September 7th

MADISON, WI - Shine is pleased to announce the launch of a new online cooking show featuring celebrity chef, Michael Symon. The webisode series, created on behalf of the Wisconsin Milk Marketing Board, features Chef Symon preparing twelve of his favorite recipes - all including Wisconsin Cheese.

"Chef Symon has five restaurants, four TV shows - including being an Iron Chef on the Food Network - and is a James Beard Foundation Award winner; it's hard to imagine we could have found a better ambassador for the Wisconsin Cheese brand," says Mike Kriefski, Shine's co-founder and creative director. "What makes these episodes so special is that viewers get to see Michael preparing some of his favorite recipes, including some of his signature restaurant dishes, childhood favorites, and even a few classic comfort foods."

The webisodes, airing from September to November, are part of an exciting new campaign introducing Wisconsin Cheese as the ultimate ingredient in favorite recipes. The bite-sized segments, as well as the recipes that consumers will want to try at home, are available on the Eat Wisconsin Cheese website starting September 7th at http://www.eatwisconsincheese.com.

"We're thrilled with the work Shine has done to take the Wisconsin Cheese brand to the next level," says Patrick Geoghegan, senior vice president of communications for the Wisconsin Milk Marketing Board. "This is a new and exciting step for Wisconsin Cheese, and we couldn't have picked a better partner to produce such engaging work."

Since being named agency of record in 2008, Shine has generated considerable online engagement for the Wisconsin Cheese brand - with properties such as CheeseCupid.com, CheeseAndBurger.com and GrilledCheeseAcademy.com.

The first "Favorite Foods with Chef Michael Symon" episode premieres September 7th, with new videos to be posted every Monday through November 29th.

About Shine Advertising Co., LLC
Shine is a $30 million advertising, design and interactive agency located in Madison, Wisconsin. The privately held company's client roster includes national consumer brands, such as Harley-Davidson, Carver Yachts, Winston Fly Rods, and Wisconsin Cheese. Shine is creatively driven, results focused and dedicated to building passion between people and brands. Learn more at www.shinenorth.com. Shine on.
###