Shine Advertising Co. Named Agency of Record for Glanbia Nutritionals

MADISON, Wis.? After a three-month review that included eight agencies from across the country, Shine has been named agency of record for Glanbia Nutritionals, a leading provider of nutritional and functional ingredients for foods, beverages, nutrition bars and supplements including whey-derived, customized vitamin and mineral premix, and omega-3 solutions. As such, Shine has been tasked with facilitating a comprehensive brand review for Glanbia Nutritionals, with initial efforts focusing on brand identity exploration, the invigoration of its digital platform and developing a comprehensive offline marketing campaign.

In the past 10 years Glanbia Nutritionals has achieved significant growth, evolving into one of the world's leading nutritional and functional ingredient solutions companies. The company has built its business and reputation by working collaboratively with its customers to identify, develop and deliver specific nutritional and functional ingredient solutions. The markets for Glanbia Nutritionals products are growing and include the nutrition bar and beverage fortification, sports nutrition, health and wellness, weight management, and infant nutrition industries. In addition to being one of the leading providers of nutritional and functional ingredients in the world, Glanbia Nutritionals is expanding into bioactive ingredients for cosmetics and other new areas.

"As we continue grow at a rapid pace, we identified the need for a forward-thinking marketing partner," says marketing manager Eric Borchardt. "Shine is exactly the partner we need; they're nimble, they ask the hard questions and can put the foot on the gas to help take our business and brand to the next level."

"Glanbia Nutritionals is a dynamic global business, committed to growth in a rapidly changing and advancing industry," adds Curt Hanke, co-founder and account director at Shine. "This is a very exciting time to partner with Glanbia as demand for its products continues to grow. We're eager to elevate its brand visibility through fresh thinking and bold ideas, and look forward to digging into the work."

About Glanbia Nutritionals
Glanbia Nutritionals is a division of Glanbia plc, a leading international cheese and nutritional ingredients group, headquartered in Kilkenny, Ireland. Glanbia plc is Ireland's largest dairy processor and has 4,300 employees, with operations in Ireland, Europe, USA, Canada and China, and joint ventures in the UK, USA and Nigeria. Glanbia Nutritionals delivers science- and service-led nutritional and functional ingredient solutions to an extensive global customer portfolio.

About Shine Advertising Co., LLC
Shine is a $27 million advertising, design and interactive agency located in Madison, Wisconsin. The privately held company's client roster includes national consumer brands, such as Harley-Davidson, Carver Yachts, Wisconsin Cheese and Winston Fly Rods. Shine is creatively driven, results focused and dedicated to building passion between people and brands. Learn more at http://www.shinenorth.com. Shine on.