Challenge:
As an agency of record for the Wisconsin Milk Marketing Board, Shine’s primary mission is to remind consumers that the greatest cheese in the world comes from Wisconsin. And there’s no better platform for this discussion than the grilled cheese sandwich. For decades, it’s been a staple of the American kitchen. Easily prepared and pocketbook friendly, parents have long turned to it as a lunchtime favorite for children. With this in mind, Shine saw the opportunity to change the perception of the grilled cheese sandwich from simple fare to gourmet masterpiece.
Solution:
The Grilled Cheese Academy — a beautiful and engaging website (GrilledCheeseAcademy.com) that showcases thirty gourmet grilled cheese sandwiches made with a variety of amazingly delicious Wisconsin Cheeses.
Work:
Featuring thirty grilled cheese sandwich works of art, GrilledCheeseAcademy.com truly redefines this kitchen classic. From the elegant design and beautiful photography to the intuitive navigation and inviting voiceovers, everything about the Grilled Cheese Academy website adds gourmet flair. Social media–wise, the website is in a league of its own. Utilizing Facebook Connect, it allows visitors to post their own grilled cheese recipes to the Grilled Cheese Academy Gallery, as well as on their Facebook pages. In addition, the site seamlessly integrates Facebook “comments” and “like” functions and social media sharing tools.
Brag:
“Connecting the dots between the artisanal cheeses of Wisconsin and the grilled cheese sandwich just seemed to make sense,” said Mike Kriefski, creative director at Shine. “And while stunningly beautiful, GrilledCheeseAcademy.com goes far beyond just food porn. With great recipes, an engaging voiceover, and a gallery that allows fans to add their own recipes and photos, the website is a true destination for gourmet and amateur kitchen hands alike.”
Shine Advertising Co.
CLIENT: Wisconsin Cheese MEDIUM: Website CREATIVE DIRECTOR: Mike Kriefski ACD/ART DIRECTOR/DESIGNER: John Krull ACD/COPYWRITER: James Breen ASSOCIATE ACCOUNT DIRECTOR: Greg Wold ACCOUNT EXECUTIVE: Andrea Hogg INTERACTIVE DIRECTOR: Nick Newlin LEAD INTERFACE DEVELOPER: Jeff Szpak INTERFACE DEVELOPER: Tony Bobrov LEAD PROGRAMMER: Robert Lasseter PROGRAMMERS: Jason Sterken, Don Smith PHOTOGRAPHER: Scott Lanza RETOUCHER: Chad Bollenbach FOOD STYLIST : Vanessa Dubiel
If you would like additional information about this release or would like to receive high-resolution images of the featured creative for your publication, please contact Nate Towne, PR manager, at 608.442.7373 or ntowne@shinenorth.com. Thank you for your time!