Sierra Trading Post Breaks the $50M Milestone for YTD Customer Savings

Embraces Technology to Help Customers Save Money

 Cheyenne, Wyo., March 6, 2012 – Sierra Trading Post customers saved more than $27 million off retail prices in February, bringing year-to-date savings to more than $55 million.

“It takes our whole group working in harmony to save customers millions off retail prices each month, from our buyers finding great deals all over the world to our fulfillment team sending out an average of 6,000 orders per day,” says Gary Imig, president of Sierra Trading Post.

Although many of its customers are from the U.S., Sierra Trading Post is gaining steam internationally. Today, the multichannel retailer serves customers in 113 countries.

“We’ve been able to grow our domestic and international customer base because we embrace technology,” says Andy Newlin, director of Web Operations & Emerging Technologies for Sierra Trading Post. “We continue to hire the best developers in the industry to build the technology that enables customers to interact with us however they choose and wherever they are.”

Sierra Trading Post has ambitious goals for 2012 and beyond, including the development of mobile shopping apps as well as an additional eCommerce site to target a younger demographic.

About Sierra Trading Post

Headquartered in Cheyenne, Wyo., Sierra Trading Post is a multichannel retailer known across the globe for offering “Great Deals. Great Brands.” Sierra Trading Post purchases overstocks, closeouts and 2nds from more than 2,000 brand names, and offers customers 35-70% savings every day. Founded in 1986, Sierra Trading Post has saved customers more than $3.5 billion off retail prices on outdoor gear, shoes, men’s clothing, women’s clothing, accessories and home furnishings. A top 100 Internet retailer in sales per Internet Retailer Magazine, Sierra Trading Post operates four outlet stores in Boise, Idaho; Reno, Nev.; Cheyenne and Cody, Wyo.; with customer service call centers in Cheyenne and Cody