Sierra Trading Post Inches Toward $100M YTD Customer Savings

Customers Saved $30.5M off Retail Prices in March

Cheyenne, Wyo., April 10, 2012 – Sierra Trading Post announces customer savings of $30.5 million off retail prices in March, pushing year-to-date savings closer to $100M.

“In 2011, we saved customers a record $361 million off retail prices, and we’re doing everything possible to save our customers even more this year,” says Dakota Waide, Multichannel Merchandising manager for Sierra Trading Post. “We’re so committed to savings that we publish the daily customer savings right at the top of SierraTradingPost.com.”

Delivering an average of 59% savings off retail prices takes user-friendly online platforms, and that’s why Sierra Trading Post focuses on attracting top-notch technology talent from across the country. To accommodate growth in its technology division, the company recently opened a Technology Campus in Fort Collins, Colo., a destination city along the ever-expanding Front Range.

The technology division has been working on several projects, including multiple mobile shopping apps that will be released this year.

About Sierra Trading Post Headquartered in Cheyenne, Wyo., Sierra Trading Post is a Top 100 Internet retailer known across the globe for offering “Great Deals. Great Brands.” Sierra Trading Post purchases overstocks, closeouts and 2nds from more than 2,000 brand names, and offers customers 35-70% savings every day. Founded in 1986, the company has saved customers more than $3.5 billion off retail prices on outdoor gear, shoes, clothing, accessories and home furnishings. Sierra Trading Post has four outlet stores in Boise, Idaho; Reno, Nev.; Cheyenne and Cody, Wyo. as well as a Technology Campus in Fort Collins, Colo.