Sierra Trading Post Relaunches its `Share Your Adventure' Photo Contest

More Winners, Better Prizes, Extended Entry Period - Begins Feb. 24

Contact: Steph Merkle 307-775-8364 pr@sierratradingpost.com

Cheyenne, Wyo., Feb. 24, 2012 – Sierra Trading Post, a brick & click e-tailer, has made significant enhancements to its Share Your Adventure photo contest. The contest is now monthly, and rather than one winner, Sierra Trading Post will be selecting first ($200 gift card), second ($150 gift card) and third place ($100 gift card) winners.

“Our community loves outdoor adventure, and we’ve seen some unbelievable shots since launching the original contest in 2009,” says Juliette Rule, Community Development & PR manager for Sierra Trading Post. “With better prizes than ever, we’re hoping to see a spike in entries, so that we can share even more terrific adventure photos with our fans.”

Each month, the contest works like this:

  • Week 1-3: Open for photo entries
  • Week 4: Social voting and STP judging
  • Week 4: Winners announced (last Friday of the month)

The STP panel of judges picks the winners, taking into consideration the community’s top picks. Photos are also evaluated for seasonality and overall composition. The first place winner’s image and story behind the adventure are featured on the SocialHub the last Friday of the month. All winners are announced on the SocialHub as well as Twitter, Facebook and Google+.

To enter the Share Your Adventure photo contest, visit stp.me/syap. To check out past winners, visit the Sierra Trading Post wallpaper page. The next contest begins on Feb. 24, 2012. Winners will be notified via email.

About Sierra Trading Post Headquartered in Cheyenne, Wyo., Sierra Trading Post is a multichannel retailer known across the globe for offering “Great Deals. Great Brands.” Sierra Trading Post purchases overstocks, closeouts and 2nds from more than 2,000 brand names, and offers customers 35-70% savings every day. Founded in 1986, Sierra Trading Post has saved customers more than $3.5 billion off retail prices on outdoor gear, shoes, men’s clothing, women’s clothing, accessories and home furnishings. A top 100 Internet retailer in sales per Internet Retailer Magazine, Sierra Trading Post operates four outlet stores in Boise, Idaho; Reno, Nev.; Cheyenne and Cody, Wyo.; with customer service call centers in Cheyenne and Cody.

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