Trialogue Direct Conquers Digital and Direct Marketing for Major Brands VIA Proprietary Automated Marketing Platform

Vegas PBS experiences significant uptick in returns after partnering with the agency

TRIALOGUE Direct, a Las Vegas-based full-service direct marketing company, was founded two years ago to offer a solution and expert support for clients' typically lean marketing budgets that have become the norm in today's new environment. The company has recently launched successful direct marketing campaigns for Vegas PBS, Dolce Hotels and Resorts, The Grand Del Mar and Silverton Casino and has consulted with MGM Resorts International on their strategy.

TRIALOGUE Direct clients have the advantage of managing all of their direct marketing campaigns within a single technology. Email, direct mail, text messaging and social media are all created and deployed through the company's proprietary AMP (Automated Marketing Platform) system. This unique solution tracks all customer communications and responses to deliver the best ROI possible.

"The perfect storm of technology, the globalization of products and services and the economic crisis have taken the marketing and advertising world and turned it on its head," says Cabot Woolley, TRIALOGUE's senior vice president. "Consumers are better educated, have more choices and have more control than ever. This has created a greater demand for relevant, timely and highly customized communication."

"Vegas PBS was dissatisfied with high costs and declining response rates we were receiving from traditional nonprofit direct mail providers serving public broadcasting," says Tom Axtell, general manager of Vegas PBS. "We hired TRIALOGUE Direct because they had local market knowledge, plus advanced technology processes that could create solicitation pieces with customized graphics and text for our donor prospects. Their campaigns used email, postcards, and envelope mailings that achieved dramatic returns far exceeding our past results and industry norms. This accomplishment led PBS to award Vegas PBS one of four "Inspiration Awards" at the 2011 annual meeting."

Jerry Kramer, founder and an early adopter of CRM practices, saw the creation of TRIALOGUE Direct as an opportunity to provide a highly intelligent, customizable direct marketing solution that is critical to an overall communications strategy. He shares, "In today's climate, it is imperative to engage customers one-on-one in a meaningful dialogue for the life cycle of the business relationship. With this solution, we are helping our clients do that."