A small luxury inn operated by a creative family has taken to YouTube to increase brand awareness. With the launch of Snapdragon Inn near the end of 2010, the Larson, Vial, and Lyall families began working on more fun and interesting ways to introduce their brand to a larger audience. "We wanted something that reflected our fun personality as a group," said Snapdragon Inn's interior designer and owner of Sublime Eye Design, Chris Cammock. "Our Christmas and holiday videos along with a longer ongoing series called 'Reborn' have been huge hits for us."