Are Companies Throwing Money Away on Social Media?

Walmart and Revenue Lost from Not Using Social Media Properly

Are Companies Throwing Money Away on Social Media?
Are Companies Throwing Money Away on Social Media?
  • Are Companies Throwing Money Away on Social Media?
    Are Companies Throwing Money Away on Social Media?
    Are Companies Throwing Money Away on Social Media?
    Are Companies Throwing Money Away on Social Media?

Sociomo took a look at 14 top brands on Twitter and were amazed to see how much more revenue could be earned if these brands would only turn their Twitter accounts into proper CRM databases. 

Why are the conversion rates so high on the analysis below?  Because Social Media is the only media in the world where users, tell you what they want directly, what they are wiling to share and how much they like what you sell.  It is in the foundation of the medium of Social Media itself.

The only trick?  You have to have the right licenses.  And, guess what?  Sociomo has access to ALL OF THE RIGHT LICENSES so that you can get the data to drive revenue within 24 hours from Social Media.

If you wanted to do this on your own, you would have to be Walmart. Guess what? We work with them too. :-)  See what the data management department for our client Walmart.com recently had to say recently on December 19 in Information Week: http://www.informationweek.in/Storage/11-12-19/How_Walmart_plans_to_use_Big_Data.aspx

Brand        Total Users       Conversion        Target Spend     Target Revenue

Audi             178716              25.00%              $250.00             $11,169,750.00
Batman       31555               25.00%              $100.00             $788,875.00
BBC             477711              25.00%              $250.00             $29,856,937.50
Country
Music           85345                25.00%               $500.00             $10,668,125.00
Association
(Ad rev) 
Delloutlet    1551269           1.00%               $200.00             $3,102,538.00
Gucci             214186           25.00%            $500.00              $26,773,250.00
Josh Grob    386416            25.00%             $50.00               $4,830,200.00
Marg Cho     156484            25.00%             $200.00              $7,824,200.00
Radio
Disney           178976           25.00%             $250.00              $11,186,000.00
(Ad rev)  
Rock the
Vote (Ad         23354            25.00%             $250.00              $1,459,625.00
rev) 
Siemens       9226              100.00%           $250.00              $2,306,500.00
Healthcare 
Toyota            70701             10.00%             $250.00             $1,767,525.00
Wayne          52976                25.00%              $200.00            $2,648,800.00
Brady 

 

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