Manisha Tripathi to Head SMG's LiquidThread in India

LiquidThread announced today that Manisha Tripathi has been appointed as National Director and will report to CVL Srinivas, Managing Director, LiquidThread, Asia-Pacific and Malli CR, CEO SMG India. She takes charge on 12th March and will be based out of the Gurgaon office.

LiquidThread is Starcom MediaVest Group's all screen content practice. In line with the network’s digital, open source approach, LiquidThread has increased the scale and innovation of SMG’s content creation, moving beyond branded entertainment to create communities, conversations and advocates for brand properties.

Manisha has more than 15 years experience in roles spanning content creation, strategy and business development. She began her career with TV18 where she produced, directed and scripted stories for shows such as India Business Report and Amul India Show. She was part of the core programming team at Star Plus between 2000-2004 and worked on several successful shows including Khullja Sim Sim, Kya Masti Kya Dhoom, Kisme Kitna Hai Dum, Sonpari. Kyunki Saas Bhi..etc Manisha was closely associated with the strategy, planning and content development at TataSKy during its launch phase. In her stint with BigFM, Manisha was station director, Goa where she developed, launched and ran the first privately owned FM station of Goa. She later became station director Delhi. Most recently, Manisha was associated with Alva Brothers Entertainment, first as President Miditech, producing shows for a range of channels and later with Real Lifestyle Broadcasting Pvt Ltd.

Confirming the appointment, CVL Srinivas said, “Manisha has been at the cutting edge of content creation and brings the right blend of creativity and business focus. Her coming on board will help us accelerate the growth of our branded content business”. 

Commenting on her move to LiquidThread, Manisha said “I’m delighted to join LiquidThread and excited about creating brand inspired content that reaches out, connects, engages and interacts with consumers across different screens, generating valuable experiences. “

Manisha is a post graduate in Social Communications in Media from SOPHIA, Shree B. K. Somani Memorial Polytechnic College, Mumbai.


LiquidThread is Starcom MediaVest Group's all screen content practice. The unit was launched in United States of America in 2010, and was established in the Asia Pacific region in April 2011. There are currently 6 operational offices in Bangkok, Mumbai, Kuala Lumpur, Singapore, Shanghai and Sydney,  with a 30 member team of specialists who work on creating innovative, branded content that is simple meaningful and real time. This unit was created in a move to better capitalize on changing consumer behaviour driven by technology and social media and to deliver more effective human experiences through content. The newly formed practice is geared to create and sequence content across every screen to advance marketer goals.


About Starcom MediaVest Group []

Starcom MediaVest Group is the Human Experience Company. Our dream is to grow our clients' business by transforming human behavior through uplifting, meaningful human experience. These brand 'experiences' are brought to life by distinct, strategic point-of-views—Truth and Design and Space for Ideas-- created and owned by SMG's two global agency brands: MediaVest and Starcom, respectively. Ranked one of the largest brand communications groups in the world, Starcom MediaVest Group ( encompasses an integrated network of human experience strategists, investment specialists, content creators and digital experts.

In 2010, SMG was the #1 ranked Global Media Agency (AdAge) and "Media Agency of the Decade" by Adweek. With nearly 6,000 employees in 110 offices worldwide, SMG is part of Publicis Groupe [Euronext Paris: FR0000130577] (, the world's third largest communications group. Publicis Groupe is also ranked as the world’s second largest media counsel and buying group and is the first global network in digital and healthcare communications. Publicis Groupe launched VivaKi ( to leverage the combined scale of the autonomous operations of Digitas, Razorfish, Starcom MediaVest Group and ZenithOptimedia to develop new services, tools, and next generation digital platforms.


For more information or Query

Manjiree Gohad
Associate – Corporate Communications
Starcom MediaVest Group
E-mail –
Contact No. - +91 9819640007