MediaVest named media AOR for Zhujiang Beer in China

Leading Chinese beer brand appoints media agency partner for marketing and media investments

GuangzhouMediaVest Guangzhou has been appointed media agency-of-record for Zhujiang Beer, one of China’s biggest and premiere beer brands.

Founded in 1985, Zhujiang Beer is a well-known leading producer of beers in South China and is also one of the Top-10 beer manufacturers in China. Their core products are Zhujiang Draft Beer, Zhujiang Beer and Supra Beer among others.

As the market leader, particularly in South China, Zhujiang Beer is keen to grow its lead and market share against a more competitive landscape and competition from international beer brands.

Following a multi-agency pitch that involved Mindshare, Guangdong Ad Corp, and the incumbent OMD, Zhujiang Beer sought to appoint MediaVest Guangzhou as media agency-of-record for its portfolio of brands and products.

On appointing MediaVest Guangzhou, Steven Chen, Deputy General Manager of Marketing Center, Zhujiang Beer, said: “We are very pleased to be working with the MediaVest team, who are very experienced. The strategies that were presented and rapport between us will bode well for our future plans and campaigns that we will be collaborating on. We look forward to a great partnership ahead.”

On working with Zhujiang Beer, Ann Chan, General Manager of MediaVest Guangzhou, added: “Zhujiang Beer is a well-known and respected beer producer in our local market and we’re elated to have been handed the account. We hope our appointment will be a long and fruitful partnership that will help Zhujiang Beer grow and protect its dominance in the drinks industry. Coupled with our strategy, experience planning framework and team to help them, Zhujiang Beer is poised to hit greater milestones.”

For more information, please contact:

Marilyn Zhu
Marketing and Communications Director
VivaKi Greater China
T: +8610 8507 5588