IG Markets selects Starcom as media agency partner in Singapore

Leading international financial derivatives trading firm appoints media agency to strengthen brand presence in local market

Singapore – Starcom Singapore has been appointed media agency-of-record for IG Markets Singapore, as the world’s number one* Contracts for Difference (CFD) provider looks toward strengthening its brand presence and market position in Singapore.

IG Markets Singapore, part of IG Group, a FTSE-250 listed company, originated in the UK and expanded into Singapore in 2006. The Singapore office is now one of 15 worldwide. The company specializes in financial derivatives, principally CFDs on shares, indices and commodities, and is a leading dealer in margined Foreign Exchange.

Locally, IG Markets was named Singapore's Best CFD Provider for Customer Satisfaction by Investment Trends, a leading independent financial research company, in 2010 and 2011, and is looking to grow its brand presence and market position in the Lion City.

Following a review, IG Markets Singapore has selected Starcom as its new media agency partner for its continuing brand communications and campaigns. Starcom Singapore will oversee all online and offline media planning and buying for IG Markets.

On appointing Starcom Singapore, Greg Baker, Managing Director IG Markets Singapore, said: “As Singapore is one of the key finance hubs in this region, we sought a media agency partner who could help us with the best media and strategic insights to reach out to local investors. We are delighted to have found this partner in Starcom Singapore, who had impressed us with their ideas, strategic planning, and robust local media know-how. We’re looking forward to working with the dynamic Starcom team to take IG Markets to the next level in Singapore.”

On partnering with IG Markets Singapore, Arthur Sung, General Manager of Starcom Singapore, added: “IG Markets is one of the fastest growing and strongest brands in the financial sector, with huge potential here in Singapore.

We, at Starcom Singapore, are excited to begin work with the team at IG Markets Singapore, and we strongly believe that our ideas and ‘Experience Planning’ proposition will help the IG Markets brand communications resonate with local investors, so as to bring top-of-mind recall when it comes to selecting IG Markets as their preferred FX/CFD provider.”

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