“As we craft meaningful experiences for our clients, it's just as important for us to illustrate their true business impact. More then ever, clients are turning to us to guide them through the storm of data overwhelming them to find both meaning as well as prove the value of the experiences we create on their behalf,” said Donohue. “With such a massive remit, it is imperative to have a resilient presence and strategic leader who can provide a data-based framework to drive our success. And I am confident that Phil is the guy who can do that for us.”
Geyskens joins Starcom from Hill Holliday where he was senior vice president of analytics, where he used behavioral tracking, attitudinal surveying and social listening to create meaningful insights and understand the trends and desires of today’s consumers. His extensive background includes experience as the director of marketing analytics at the Sears Holdings Corporation, where he used mix modeling to predict the impact of cross-channel marketing on overall company performance. Before Sears, Phil was the vice president of analytics at RAPP, a data-driven marketing agency, where he led the Chicago office and owned RAPP’s cross-office web analytics task force. Prior, he served as VP/group director at VivaKi sister agency Digitas, where he co-led the strategy and analysis capability in the Chicago office and worked on accounts such as Allstate, Ameriprise, AOL, American Express, Astra Zeneca, Eli Lilly and Turner Entertainment Networks.
"I am truly excited to join Starcom and continue the exceptional work the analytics team has done in connecting the experiences Starcom creates for its clients to tangible business outcomes through discovering, connecting and telling data stories," said Geyskens.
Geyskens started his corporate career at Aon, estimating insured losses due to natural catastrophes such as earthquakes, and SPSS, integrating analytics tools into CRM platforms for Pep Boys. He received an MBA from Northwestern University’s Kellogg School of Management and holds a Ph.D. in civil engineering from the K.U.Leuven in Belgium. He was awarded the Belgian Government Medal for the Performing Arts for the classical guitar in 1985.
# # #
About Starcom USA
Starcom (www.starcomusa.com) is a world-renowned media agency that simplifies human understanding to deliver meaningful brand experiences. Starcom does this by creating the Space for Ideas, in peoples' minds and in the world, via a unique approach that gives the agency an unparalleled advantage. With over 1,200 employees and an estimated $8.5 billion in billings in the U.S., Starcom helps get the right consumers’ attention and delivers brand-building results for many of the world's leading companies. Starcom is part of Publicis Groupe (Euronext Paris: FR0000130577) the world’s third-largest communications group, the world’s second-largest media counsel and buying group, and a global leader in digital and health care communications. With around-the-world activities spanning more than 104 countries on five continents, the Groupe employs as many as 44,000 professionals. With sister agencies MediaVest, ZenithOptimedia, Denuo, Digitas and Razorfish, Starcom is a member of Publicis Groupe's VivaKi, a global digital knowledge and resource center that leverages the combined scale of the autonomous operations of its members to develop new services, new tools and new partnerships.