Officers of Maker of Rocky Road, Big Hunk, Look, U-NO, Abba Zaba Candy Bars Relate Successes Achieved Using SYSPRO Software

COSTA MESA, Calif. – April 13, 2012  -- SYSPRO, a developer of best-of-breed, award-winning enterprise resource planning (ERP) software for on-premise and cloud-based utilization, today announced the availability of a new SYSPRO video depicting how Hayward, Calif.-based Annabelle Candy has added operational efficiencies and company expansion via the utilization of SYSPRO Enterprise Resource Planning software.

The ten minute video, filmed at Annabelle Candy headquarters in Hayward, California, shows the exacting processes involved in the making of Annabelle candies and features interviews with President and CEO Susan Karl and Vice President of Finance Shelly Craft.  The two describe the company’s search for new software, the reasons they chose SYSPRO and the operational improvements the company has since realized.   According to Craft, “The results [using SYSPRO software] have far exceeded our expectations.”  Karl also notes how the efficiencies and insights resulting from the utilization of SYSPRO software are enabling the company to expand marketing efforts from a West Coast concentration to the entire USA.

Says Joey Benadretti, SYSPRO USA President, “Every day we learn how SYSPRO ERP software is facilitating operational enhancements, promoting company expansions and boosting customer service, but it’s particularly gratifying to have actual videos in which customers explain the ways SYSPRO software is contributing to their successes.”  He noted that the Annabelle Candy video is the first of a series of customer videos that will enable potential users to view how SYSPRO software contributes to growth and profits.

The Annabelle Candy video can be viewed at:

SYSPRO has earned the trust of more than 14,500 companies in 60 countries for its suite of visionary software that enhances the competitive thrust of small/mid-sized manufacturers and distributors.  The company’s adherence to developing technology based on the needs of customers is among the reasons why SYSPRO enjoys one of the highest customer retention rates in the industry.  Follow SYSPRO on:


For more information, visit:   or call Stanley Goodrich:  714/437-1000

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