Terra Nova to Target New Customers with Wild Country

Starting at a Price of $130, Wild Country to Cater to Cost and Weight Conscious Backpackers

The Zephyros 1 Lite weighs just 2lb 8oz and will retail for $230.
The Zephyros 1 Lite weighs just 2lb 8oz and will retail for $230.
  • The Zephyros 1 Lite weighs just 2lb 8oz and will retail for $230.
    The Zephyros 1 Lite weighs just 2lb 8oz and will retail for $230.
    The Zephyros 1 Lite weighs just 2lb 8oz and will retail for $230.
    The Zephyros 1 Lite weighs just 2lb 8oz and will retail for $230.
  • The Hoolie 2 tunnel tent will retail for $180.
    The Hoolie 2 tunnel tent will retail for $180.
    The Hoolie 2 tunnel tent will retail for $180.
    The Hoolie 2 tunnel tent will retail for $180.
  • The Coshee 2 will retail for $140.
    The Coshee 2 will retail for $140.
    The Coshee 2 will retail for $140.
    The Coshee 2 will retail for $140.
Terra Nova Equipment has given its Wild Country tent range a major overhaul as part of a strategy to make the trusted brand more accessible to consumers looking for good quality tents at a great value.

The redeveloped range has a wider range of styles in sectors where Wild Country has previously had a limited offering. It also includes for the first time, tents at price points that will appeal to more budget conscious campers. The development comes at a time when many people are still feeling the effects of the current economic climate but still desire innovative and ultralight shelters.

Highlighting these new releases is the Zephyros 1 Lite, which carries an MSRP of $230 and a minimum weight of just 2lbs 8oz. This lightweight tent features tried and tested tunnel design used in many Terra Nova branded tents. Other highlights include the Choshee and Hoolie tents, which each boast a spacious interior and a reasonable price starting at $140 and $180 respectively.