TVMA Marketing/Media Specialist
8104 Exchange Drive
Austin, Texas 78754
FOR IMMEDIATE RELEASE
Austin, TX - April 17, 2012 - Did you know that in the U.S. 10 million pets get lost each year? That’s approximately one in three of all household pets! Don’t be one of these statistics; protect your pet. Learn how this week as part of National Pet ID Week.
Without proper identification, 90% of lost pets never return home. Microchipping and ID tags are the easiest way to protect your furry friend in case they become lost.
A microchip is a small device the size of a grain of rice that utilizes radio frequency identification (RFID). A RFID tag stores data and waits to be interpreted by a device that communicates the data. The chip does not have batteries, which is why you need a scanner, which veterinarians, shelters and other animal organizations have, to be able to access the information. The microchip is biocompatible, which means it does not cause allergic reactions or any type of irritation in the body.
Some pet owners are concerned that it hurts the animal to insert it, but fortunately it hurts the animal no more than a routine shot at the veterinarian’s office. A veterinarian implants the microchip between the loose skin on the shoulder blades of a dog or cat using a sterile applicator, and the procedure requires no anesthesia. Microchips are also affordable, typically costing around $25 to $65 to implant. This is a small price to pay to make sure Fido or Garfield gets home safe.
ID tags also should be worn at all times. Although tags are not always foolproof, they should always be worn. Microchips are safer because they cannot wear down or slip off. ID tags can be convenient if your pet happens to escape and someone without a microchip scanner, like your neighbor, finds your pooch and can call you immediately.
Many people think that their dog or cat is safe because it is always with them or their fence is secure, but there is always a possibility for a pet to escape. Pets always seem to have a way to sneak out of a car when unloading or even slip out the front door when the UPS man arrives, particularly when dogs or cats are spooked.
For more information about where to get your pet microchipped or where to get tags engraved, please contact Texas Veterinary Medical Association Marketing/Media Specialist Eva Stokas at 512/452-4224 firstname.lastname@example.org.
About The Texas Veterinary Medical Association
Founded in 1903, the Texas Veterinary Medical Association is a professional association composed of more than 3,700 veterinarians committed to protecting public health, promoting high educational, ethical and moral standards within the veterinary profession and educating the public about animal health and its relationship to human health. For more information, call 512/452-4224 or visit tvma.org.