DataArt to Develop Mobile Banner Ad Apps for TexTangoT

Software development firm creates new mobile application for mobile marketing ad network

[NEW YORK] - DataArt, a high-end software development company with headquarters in New York and R&D centers in Eastern Europe, was selected by TexTango, a mobile marketing startup based in San Diego, to build a series of mobile ad applications to revolutionize marketing on mobile phones.

TexTango is establishing a new advertising network, via the consumer-to-consumer SMS message communications stream, compensating users for sending text messages. TexTango users who send SMS messages with the banner ads attached during the alpha test will initially be entered in a sweepstakes to win a new 2010 Smartr car, and other valuable prizes.

DataArt was hired to develop a mobile application for BlackBerryr and AndroidT phones. The engagement includes configuring a management system which contains a correct software build for each supported mobile device operating system and selects the right build for downloading to each participating device.

"We chose DataArt for their demonstrated mobile technology skills," said Allan Lees, Chief Operations Officer of TexTango. "We received great support from the start, and their developers provided us with the highest level of professionalism every step of the way."

Besides the mobile apps, DataArt will work on a Web-based version of the application, which will include incorporating functionality from TexTango site and its advertisers, developing a content distribution system, integration with payment, accounting and e-mail management systems as well as database implementation.

The TexTango network supports charitable nonprofit organizations displaying their advertisements in rotation, including UNICEF, Rady Children's Hospital, Empowering Spirits and the Life Rolls On Foundations, and America's Toothfairy.

"We value clients like TexTango for their vision and commitment to a new, big idea," said Eugene Goland, President of DataArt. "They're challenging us and their customers to create a better future of mobile advertising options, and we're happy to bring their vision to life, to become the trusted partner that DataArt strives to be for every client."

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About DataArt:
DataArt (http://dataart.com) is a high-end software engineering firm with industry-specific expertise in financial technology, online travel, telecom, media and mobile sectors. The company specializes in enterprise application development, system integration and business automation tools. In 2006-2010, DataArt has been named one of the world's top emerging outsourcing providers by BusinessWeek, Global Services 100 and IAOP. Headquartered in New York City, DataArt runs four R&D centers in Russia and the Ukraine, and maintains offices in London, UK.

About TexTango:
TexTango is a privately-held corporation with headquarters in San Diego, California; the leading mobile marketing company "for the people, and by the people," monetizing the SMS mobile text message channel at the intersection of mobile advertising and consumer communications. More information available and download the free TexTango mobile software application at http://TexTango.com.

Media Contacts:
Vica Vinogradova
+1-212-378-4108 x.4014
vica@dataart.com

Bayard Saunders
+1-615-866-2340
bayard@textango.com