It's OK to cram: college creatives take on 'The 72 Hour Project'

DMV indies collaborate to craft original music project in a single weekend

WASHINGTON, DC (March 15, 2012) – Most college students will agree that in the long run, an all-nighter is not the best idea. But it was the perfect idea for the more than 25 young music makers who gathered in a small College Park, Md., radio station one January weekend. The assignment? Create an original, 10-track music project in 72 hours.

The 72 Hour Project is a barrier-breaking experience orchestrated by Kevin L. Alexander, a DMV-based mixing engineer and entrepreneur. A beautifully chaotic collective of egos and art, the project comprises artists, songwriters, producers and musicians and places them in rare circumstances – creating an album from scratch in one weekend.

“It was made to challenge us,” says Alexander, an alumnus of the University of Maryland who called on some of the DMV’s most talented undergrads and young alumni to make the project a reality. “It takes two to three weeks to a year and a half to work on a project. To do this with thirty people who don’t know each other, plus put together something of quality, is beyond us; it’s taking us to another level.”

The music – spanning the genres of hip-hop, R&B and pop – was created, written and recorded in a 72-hour window, all captured on camera. The result is both an original music project and a video exposé of what happens when many different creative minds gather, against an insane deadline, to do what they do best. The 72 Hour Project is a true collaboration, from high-energy exotic sounds like that of “Wild Boyz,” to the acoustic smoothness of “Eyes Met,” to the old school Southern vibe of “Ready.”

The project features musician and producer Johnny Graham, singer-songwriter Kriss Mincey, rapper Ike Da Kid, singer Seph Ade and production from TASK Productions, among an array of other talent. The 72 Hour Project is now available online at the72hourproject.com/download. For more information, visit the72hourproject.com.