As a professional web design company in Charlotte, NC, The Idea People keeps our web clients in front of emerging creative design and technology trends in web design that can have a major effect on traffic, conversion and marketing.
Web design trends come and go over the years. We can all remember Flash and animation. Adobe (who develops Flash) has said they are no longer going to work on evolving or developing Flash. Flash was a...well....flash. What about scrolling text across the top of the web page? Scrolling text is out because the search enginges can't recognize it! What about a ton of "keyword links" spread across the bottom of a web page trying to capture every form of a keyword? Those are out, too. The search engines discount that as "keyword spamming".
Well if those design trends are "out", what is in? What can our web design have that is appropriate for viewers and search engines?
"You can't just ask customers what they want and then try to give that to them. By the time you get it built, they'll want something new." - Steve Jobs.
That statement is very true. The Idea People have been designing and development websites since 1994. We've seen web design trends come and go and we've identified web design trends that have traction and definite direction. The key to identifying web design trends that will stick all involve "proactive and trendsetting technologies" and embrace the way consumers are using emerging technologies.
Charlotte Web Design Trends to Watch in 2012
1. Mobile and smart phones. In addition to great HTML design for your primary website, your web presence on moible and smart phones should be specifically designed for the mobile experience. Tighter navigation, limited graphics, links to view the full HTML site, and easy contact forms with directions to your location.
2. Web design for user experience. The Panda releases from Google in 2011 have put all web designers and SEO's on alert that Google is now evaluating web user experience from a human perspective. This is a major element that will evolve over time in their search result algorithms. So your web design should be well-organized, easy-to-navigate, "feel trustworthy and reliable," and be presented as a source of "expertise" and "knowledge." Human traits are now important in web design and user experience.
3. Video. A rich media experience is at the top of the list for well-designed websites. Video elevates and enhances a superb user experience. But the video production needs to be targeted, appropriate and highly-relevant to the topic of each page. Video grew by leaps in 2011 as more and more consumers used video as a resource on their iPads, smart phones, laptops and desktops. Video captures emotion and can touch more senses than any other medium.
4. Custom content development. Yes, content is part of your web design and is extremely important for creating longer user experiences and stronger search engine rankings. Custom content is highly-relative to the keywords and information that users are searching for. The Idea People creates and markets custom content in-house, just like this news article. All of the content is focused on the web design trends for 2012. We won't be discussing the presidential debates on this post!
5. Social media extensions. The creative web design that you create for your main HTML website should be extended to your social media pages. Facebook, Twitter, Blogger, WordPress, and YouTube should each have the creative design elements from your main website. Social media continues to grow with acceptance on all levels of audiences. And social media is blending closer with your Internet marketing tactics as the search engines begin to integrate social media into search results.
2012 will be an exciting year of marketing and growing customer bases on the Internet. Web design and user experience will play key roles in differentiating from competitors and attracting new customers.
To learn more about Charlotte web design trends for your business, contact Jay Joyce at The Idea People at 704-398-4437 or email firstname.lastname@example.org. The Idea People have been a leader in web design trends and technologies since 1994.