Applied DNA Sciences Launches digitalDNA, Converging Bio and IT Technologies; $APDN

Applied DNA Sciences Launches digitalDNA, Converging Bio and IT Technologies; $APDN

Applied DNA Sciences Inc. (OTCBB: APDN; Twitter: $APDN) sells patented DNA security solutions to protect products, brands and intellectual property from counterfeiting and diversion. SigNature DNA is a botanical mark used to authenticate products in a unique manner that essentially cannot be copied, and provide a forensic chain of evidence that can be used to prosecute perpetrators.

The Company announced that it has launched a new, DNA-secured form of the QR ('quick read') code: digitalDNA?. This new security tool "utilizes the flexibility of mobile communications, the instant accessibility of secure, cloud-based data, and the absolute certainty of DNA to make item tracking and authentication fast, easy and definitive, while providing the opportunity to create a new and exciting customer interface."

digitalDNA "uses forensic authentication of a botanical DNA marker, sequence-encrypted within a secure QR code, and physically included within the ink used to digitally print the code." The resulting pattern, called a "rune," can be scanned with an Apple-approved app on an iPhone to assure originality. These mobile scans can be performed anywhere along the supply chain without limit.

This technology provides robust protection against phishing scams to which non-secure QR codes are notoriously vulnerable, while simultaneously providing authentication, geolocation and time-stamping throughout the supply chain. Additionally, the iPhone platform's ubiquity allows quick and easy consumer participation. The technology could allow consumers to "confirm freshness and expiration, connect to real-time or video technical support, identify local resources, easily place reorders, and participate in peer-to-peer selling."

The digitalDNA platform is designed to meet compliance specifications defined by the PCI (Payment Card Industry) Security Standards Council, the new and strict standards developed for handling credit card transactions, and HIPAA (Health Insurance Portability and Accountability Act), the stringent requirements for protecting personal health information.

The technology "evolved from a partnership agreement signed with secure cloud-computing specialist DivineRune, Inc, on January 25th of this year. The partnership will enhance and extend APDN's core anti-counterfeiting, anti-diversion, and security systems into the digital track-and-trace sphere." Both companies described the agreement as "taking APDN's best-in-class anti-counterfeiting and authentication systems and marrying them to the best in secure mobile applications and advanced cloud computing."

President and CEO of APDN Dr. James A. Hayward commented that he sees "a terrific synergy" in the partnership with DivineRune, whose name derives from a reference to symbology typified by the rise in applications of QR codes. He added,

"Our products today uniquely offer our customers proven, uncopyable authentication of virtually any product or asset. We are now ready to leverage the expertise of DivineRune to offer enhanced authentication systems which are faster, even more accessible and innovative. I believe that you will see some truly imaginative technology emerging from this partnership."

Read the full article at Finance.Boston.com.