Integrated event branding
BillMyParents' first-ever national television commercial (on ESPN during the first live ESPN broadcast of BMP brand ambassador Rob Dyrdek's Street League Skateboarding Series in May)
Prominent integration into the 4-part hit reality series on MTV "Rob Dyrdek's Fantasy Factory" (BillMyParents was the official currency sponsor)
Mark Sandson, Interim CEO of BillMyParents, commented,
"We are about to move to the next phase of this massive marketing push. Our site traffic and card sign-up increases in the last three months provide evidence that we have the right mix of brand awareness and direct response marketing initiatives -- and that they are propelling us forward in the right direction."
According to the Company, additional major marketing programs will be announced in the coming weeks, including focused awareness in the crucial parenting demographic.