Former Citigroup Executive Lewis Cohen Joins BillMyParents Strategic Advisory Board; $BMPI

Former Citigroup Executive Lewis Cohen Joins BillMyParents Strategic Advisory Board; $BMPI

BillMyParents, Inc. (OTCQB: BMPI)(OTC.BB: BMPI.OB), the leader in teen spending solutions, provides modern families with innovative products and services that promote responsible teen spending habits that last. Its flagship product, the BillMyParents SpendSmart MasterCard card, is a reloadable prepaid card for teens 13+. Their flagship product offering is an online payment solution for young people called BillMyParents™, which provides payment solutions targeted to young people between the ages of 8 and 21.

The Company announced "that Lewis Cohen has joined the company's newly created Strategic Advisory Board. Mr. Cohen brings 28 years of experience at CitiGroup, most recently serving as the Executive Vice President, Planning and Strategy, for the Citigroup Global Sector's Chief Data Office."

BillMyParents CEO Mike McCoy commented,

"Mr. Cohen has an impressive history of proven leadership in strategy and tactic development, analytics, marketing operations and management, on national and global levels. We are pleased and fortunate to have his guidance as we navigate new markets and expand our business."

Mr. Cohen, who is recently retired from Citigroup, "has held many significant roles in Citi's Consumer Banking businesses. He was the Planning and Strategy Lead for Citigroup's Global Decision Management function, where he was the acting expert in Global Consumer and Business Credit Bureaus, as well as Database Marketing Technology. He also served as the Senior Vice President, Marketing Production and Support for Citigroup U.S. Card Products, where he managed a $270 million marketing program budget and hundreds of team members." Today Mr. Cohen serves as President of Intelligent Database Marketing, Inc., a consulting firm specializing in innovative ways to use data for both Marketing and Risk Management.

Mr. Cohen stated,

"BillMyParents is well positioned to make a significant impact in the teen payments space. I'm very excited to be a part of their efforts and to help them achieve their goals."

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