Tracking "Food Fraud" with DNA, Applied DNA ($APDN) signs with Nissha

Tracking "Food Fraud"

Secure DNA Printing for Food: DNA
Will Ensure Food Safety and Identity

In October 2011, the United States,
Japan, and five other nations signed a treaty in Tokyo to prevent counterfeit
and pirated goods. The Anti-Counterfeiting Trade
Agreement
was focused on job creation for America, Japan, and
the other five nations.

Counterfeit food is a growing and
dangerous phenomenon, in Japan, the United States and world wide. This video on
"The Dangers of Counterfeit Food" from Health Central covers
the "Food Fraud" issues that we are seeing on a daily basis:

The problem is many sided: some
foods are dangerous...just think of the toxic wastes spilled into rivers and
oceans, especially in times of disaster. Some foods are just special, like the
sushi quality fish taken from certain waters around Japan and elsewhere. In
either case, food is increasingly in need of a track and trace technology: but
if you think that today's man-made global supply chains are complex, consider
the difficulty of tracing food through nature's ecosystems.

That's where Applied DNA Science's DNA authentication
comes in. It is portable, it automatically goes where the food goes. It is
extremely resistant to degradation...it will stay put in almost any condition.

Yesterday, Applied DNA Sciences, Inc. (OTC.BB: APDN)
signed a deal with Nissha Printing Co. of Japan. Nissha is listed on the Tokyo
Stock Exchange and has a market capitalization of ¥40 billion (or approximately
$500 million US dollars). Nissha is an innovative printer that will use APDN
technology in a unique project application to protect the brands of highly
valued fish and other products, which are recent victims of rampant
counterfeiting
. The new printing system uses "DNA Ink,"
derived from plant DNA, to mark and authenticate labels on high-value fish and
other food products.

Nissha signed an exclusive agreement
with APDN on October 31, becoming the sole provider of DNA ink products in
publications and foods (fish and fruit) in Asia. APDN is already recognizing
sales revenue from its relationship with NISSHA
and is looking forward to a
stronger presence in Asia.

The new system, developed by Nissha
in conjunction with APDN, can also package a wide variety of products with its
forgery-proof, high security layer. The anti-counterfeiting DNA ink on labels
can be delivered by various printing technologies, such as offset printing,
gravure printing, and ink jet printing.

Food is NOT altered - Using the new printing system, foods can be instantly
verified as genuine in the field, using a special handheld detector to identify
the anti-counterfeiting ink. This could happen at the point of sale, or at any
point along the supply chain. As is typical of APDN DNA markers, a second,
forensic level of authentication is also available by sending the suspect
product to a secure lab.

Branded foods from particular and
often well-known waters off Japan, and sometimes preserved with traditional,
labor-intensive methods, are becoming popular, profitable, and necessary in
Asia. For example, sushi bars have become ever more discriminating, while ocean
contamination and other issues beset the fishing industry.

Counterfeiters and diverters have
moved in with force, selling common foods as the high-value brand, destroying
markets and reputation of the real item. Nissha identified APDN's technology as
the most ironclad product authentication solution, and Director and Chief
Technology Officer Takao Hashimoto of Nissha
views DNA protection of food as just the beginning:

"No product is safe from the threat
of counterfeiting, and this threatens public health and safety, especially in
relation to food and other consumer products."

To learn more, go to www.adnas.com or see today's press release.