"Our goal was to create an integrated website for our clients and the industry in general; a place where they could go to learn about luxury brand marketing and the most current trends out there," said President of DRS & Associates David Schlocker." "The gen2 website is all about maximizing information and creative content for our clients and indirectly for our agency. Marketing and public relations has drastically changed over the past few years, and we really wanted to take a proactive role by strategically positioning DRS to be able to adapt and respond to the changing rules of consumer engagement through all mediums."
The new website has many features for its visitors, complete with members' areas for press and media contacts, as well as existing clients. Members of the press will find DRS & Associates' client press kits, high resolution product photos, and any news or updates that are designated for the press only. Clients will also have access to their press kits and high resolution photos as well as any client projects or updates that they should be aware of.
In addition to the new members' areas, the website offers visitors a wealth of features and content. There is a press release section in the press room that has an RSS feed that one can subscribe to, without becoming a member. Visitors can find all kinds of information about the company, staff, causes, philosophy, leadership and work. If a visitor is looking for case by case examples of their work and the services they provide, they can find it on the new website as well. In the practices section they will find new services that are now being offered including online services such as web development, inbound marketing, article marketing, video creation and more. DRS is now not only pairing social media marketing with their public relations campaigns, but they are offering much larger inbound marketing campaigns as standalone services for those interested in taking advantage of the opportunities on the Web.
DRS and Associates now has an insight + ideas category on the new website that provides readers with in-depth articles that focus on the trends they observe in the luxury product industries they represent. The website also provides articles about luxury product marketing written by their staff and CEO.
Another highlight of the website is a new corporate blog called "jots." This blog offers off point, informal opinions, findings and information about the public relations industry, luxury product markets and online marketing tactics that can be used for luxury durable goods.
Please visit us, at www.drsandassociates.com
About DRS & Associates
DRS & Associates is a full-service boutique advertising and public relations agency that specializes in providing creative services, marketing, advertising, online services and communication programs to the architectural, interior design and building products industries. Based in Sherman Oaks, CA, DRS & Associates works with manufacturers, importers/ exporters, resellers, showrooms, designers and sales organizations and is nationally-recognized for their understanding and expertise of this niche market. www.drsandassociates.com