Time Warner Cable today announced the launch of a new brand platform: ‘Enjoy Better.’ The platform kicks off February 5 with a Super Bowl TV Ad aimed at promoting how Time Warner Cable’s products and services can make whatever you love, even better. The TV spot will be seen across Time Warner Cable’s footprint and features comedian Ricky Gervais and actress Mary Louise Parker, among others. Brought to life by director Noam Murro, the spot highlights the truly unique experience of enjoying your favorite entertainment and communications technology even better than before.
‘Enjoy Better’ is a brand platform that begins with teaser spots on Saturday February 4th that will run through the ad’s appearance during the Super Bowl. In addition to the Super Bowl commercial, Enjoy Better will feature online and social media placement including on Time Warner Cable’s YouTube channel, Time Warner Cable’s Facebook page, Timewarnercable.com and the company’s blog, Untangled.
“The brand platform is designed to remind consumers of the role we play in their lives; connecting them to the entertainment, information and people that they love. For too long we’ve been focused on the features we offer and price. With Enjoy Better, we’re reminding folks that with Time Warner Cable, we make enjoying the things that they love better,” said Jeffrey A. Hirsch, Executive Vice President and Chief Marketing Officer at Time Warner Cable.
In addition to the new advertising, Time Warner Cable will launch the Enjoy Winning Better Sweepstakes on their Facebook page on February 4. One Grand Prize winner will receive a home entertainment system and a year of Time Warner Cable Digital TV and Broadband Internet services. Three First Prize winners will each receive $2,500 and five Second Prize winners will each receive a $500 gift card. Entrants can enter through February 29 and the winners will be announced on or about March 2.
Entrants can view the commercial on various platforms including Time Warner Cable’s YouTube channel, Time Warner Cable’s Facebook page, Timewarnercable.com and the company’s blog, Untangled.
No Purchase Necessary. Void where prohibited. The Enjoy Winning Better Sweepstakes presented by Time Warner Cable is open to legal U.S. residents who reside in a serviceable area of Time Warner Cable in the following states/areas: AL, AZ, CA, CO (only in Gunnison), GA, HI, ID, IL, IN, KS, KY, ME, MA, MI, MO, NE, NH, NJ, NM, NY, NC, OH, PA, SC, TX, VA, WA, WV, or WI, and are 18 years of age or older. Starts 10:01 a.m. ET 2/4/12 & ends 11:59 p.m. ET 2/29/12. For the official rules and complete details, visit facebook.com/timewarnercable. Sponsored by Time Warner Cable Inc.