Alton Towers Voted Top UK Destination for Day Trips in TomTom Survey

A New Survey commissioned by SatNav company TomTom reveals Alton Towers as the Most Popular Day Trip Destination in the UK.

A new survey conducted by TomTom could help predict where the largest numbers of UK motorists are expected to hit the roads over upcoming bank holiday weekends. When asked to name their top destination for a day visit, UK respondents voted Alton Towers top of the list (16.52%), followed by Madam Tussauds (12.44%) and the Eden Project (12.24%).

Other attractions that scored highly in people's top choices for a day trip included Edinburgh Castle, Kew Gardens, The Tower of London and Legoland.

Frederic Langin, VP sales and marketing at TomTom for UK and Ireland said: "The whole country is looking forward to the bank holidays over the Easter, Royal Wedding and Whit weekends. For many, this will be the first opportunity for any real time off since the severe weather disrupted travel plans over Christmas. Across the UK, people are gearing themselves up for day trips and family outings.

"With people wanting to make the most of the bank holiday weekends, there will doubtless be large volumes of traffic on the roads. It is also likely that people will be travelling to unfamiliar areas to visit attractions and family. With 15% of roads changing every year, an up-to-date navigation system can prove essential in cutting travel times and avoiding the frustrations of getting lost."

To help motorists find their way around over the upcoming bank holidays, avoid unnecessary hours spent in traffic and cut travel times, TomTom is giving away a TomTom iPhone App every day for two weeks over the Easter breaks.

The TomTom satellite navigation app, available for iPhone and iPod touch, includes advanced mapping and route planning technology, along with HD Traffic - independently proven to be the best way to beat the jams.

In addition to the daily prizes TomTom is also giving away a GO LIVE 1005 device at the end of each week, including a year's free LIVE services. More information on the competition can be found on TomTom's official Facebook page or Twitter profile.

For more information on TomTom HD traffic, visit: TomTom Services

Media Contact
For more information on the survey and TomTom please contact Kimberly Button - kimberly@contentandmotion.com / 01273 473 032.