With a focus on user interaction TomTom aims to inform, listen and entertain via the new Facebook page, which will provide a platform for UK fans to discuss how TomTom fits into their lives and what they'd like to see more of from the brand. Engagement will also include content from TomTom's involvement at UK based events, such as its recent activity as a sponsor of Bestival music festival.
Rosie Ticker, TomTom UK PR manager, said:
"We have learnt from our recent campaigns that we have a very active UK social media following, so it makes sense to have a UK specific Facebook page. It means fans can benefit from being the first to hear about UK-exclusive promotions, product launches and new features. Fans can also share their thoughts, feedback and take part in unique Facebook promotions and competitions"
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