TomTom takes you on a Christmas journey with its Santa Nav Facebook Campaign

TomTom today launches a festive Facebook app to help Facebook fans inform their loved ones what they want for Christmas.

TomTom has launched Santa Nav, a social media campaign; with a festive theme.

The ‘Santa Nav’ app, is visible on the TomTom global Facebook page and selected local country pages, and invites fans to pin their Christmas wishes onto a map, with prizes awarded for the most creative submissions. Simply place a pin on a TomTom map to steer Santa on a virtual journey across the globe, entrants can win TomTom goodies and prizes based on their Christmas wish list. Users can view other people’s entries for present inspiration and also share with friends.

On his virtual way to the weekly winners, Santa will visit different destinations and deliver TomTom Christmas shopping tips and travel information, shared via the Santa Nav map.

Each week, TomTom will put together custom prize packages based on the winning entries, to include a fun surprise based on the person’s Christmas wish list, plus a TomTom sat nav.

“This is a great way of subtly hinting to friends and family what you really want for Christmas, as well as getting tips on festive info from across the Globe.” says Rosie Tickner, PR manager, UK & Ireland.  

TomTom’s Santa Nav Facebook app will be accepting entries until 23rd Deceber. For more details, go to the UK Facebook page.