Atlanta, GA – March 14, 2012 – The Diaper Bank of Greater Atlanta (DBGA) in Kennesaw, GA received 9,600 Huggies diapers through a partnership with the National Diaper Bank Network (NDBN) and Kids in Distressed Situations, Inc. (K.I.D.S.). DBGA will distribute the diapers to 11 partner agencies which serve nearly 10,000 families throughout the Metro Atlanta area.
According to the most recent census, 22 percent of American children live at or below the poverty line. In many cases, their families cannot provide the diapers they need because diapers, which can cost as much as $100 a month, cannot be bought with the federal Supplemental Nutrition Assistance Program (SNAP, commonly known as “food stamps”) or the Special Supplemental Nutrition Program for Women, Infants, and Children (WIC).
Most childcare programs require parents to provide disposable diapers for their children’s use, so a lack of diapers can keep children out of childcare, forcing their parents to stay home from work. Some parents try to stretch their diaper supply by leaving the children in diapers longer between changes or by reusing disposable diapers, but these measures can affect the health and emotional wellbeing of children and their families. Cloth diapers are not a solution because many families are without out easy access to laundry facilities.
“This donation will allow us to provide diapers to expand our program to serve more children,” explains DBGA founder Adrienne Hopkins. “Our goal is to ensure that our community partners have the diapers they need to keep kids clean, dry and healthy. We are very grateful to the generosity of Huggies, NDBN, and K.I.D.S.”
This donation was made as part of partnership between K.I.D.S. and NDBN to distribute 20 million Huggies brand diapers to families in need throughout the U.S. in 2012. To address today’s dire need for diapers, every three months, K.I.D.S. and NDBN will distribute five million diapers, donated by Huggies Every Little Bottom, to more than 90 diaper banks, food banks and other such agencies for families in need across the United States. Huggies Every Little Bottom was launched in 2010 with the sole purpose to help address the issue of diaper need in North America. Since its inception, the program has donated more than 60 million diapers toward this cause.
“Diaper need is a silent crisis in the United States. Diapers are a basic need for children, as essential to their health and well-being as food and shelter, yet one in three families in America struggle to provide diapers for their families. We are thrilled to be working with K.I.D.S. and our Founding Sponsor, Huggies’ Every Little Bottom program, to get diapers to those who need them,” said Joanne Goldblum, the Executive Director of NDBN.
“Diapers are a basic necessity for babies and toddlers, but the ability to ensure a sufficient supply is out of reach for many in this country, thus affecting their health and well-being,” said Dr. Janice Weinman, President of K.I.D.S. “We are so grateful to be partnering with the National Diaper Bank Network to help combat this terrible situation. There is nothing more relevant to the mission of K.I.D.S. than to provide the basic essentials to those in need, to ensure a physically and emotionally healthy development."
Since its inception in 1985, K.I.D.S. has provided 67 million underprivileged and disaster-struck children with over one billion dollars of NEW clothing, toys, basic necessities, juvenile products, books and much more. The donations of new products are distributed through an established network of nearly 1,000 local community social service agencies in the U.S. and abroad. K.I.D.S.’ efforts reach youth, age 0-18, and their families who are challenged by poverty, homelessness, domestic abuse, low literacy, military family service, major illness, incarcerated family members and disaster survival. For more information on donating new products and supporting our work, please visit www.KIDSdonations.org.
About the National Diaper Bank Network
The National Diaper Bank Network (NDBN) is a newly formed national nonprofit organization dedicated to ensuring that every child in the United States has an adequate supply of diapers to remain clean, dry and healthy. Its mission is to raise awareness of diaper need and to build the capacity of diaper banks throughout the country by creating a national network of community partners. For more information please visit www.diaperbanknetwork.org.
About The Diaper Bank of Greater Atlanta
Founded in 2011, The Diaper Bank of Greater Atlanta (DBGA) has serviced the Metro Atlanta area by providing diapers and adult disposable undergarments (ADU) to community agencies who serve homeless, low-income and distressed individuals and families. Since August DBGA has distributed over 16,000 diapers and ADUs to their partner agencies who service over 10,000 families annually. DBGA’s work has gained local attention with recent features in the Marietta Daily Journal, 11-Alive News-WXIA TV, and Fox 5 Atlanta’s Good Day Atlanta morning show. For more information on how to donate or host a diaper drive, visit www.thediaperbankofgreateratlanta.org.