"Demand for Traackr’s Influencer Discovery Platform has been tremendous. Since the beginning of the year, a new sales record has been set every month,” Nicolas Chabot, GM for the UK and VP of Europe said. “The sales team at Traackr have been accruing sales leads in the UK for the last 8 months and so I am starting with an amazing pipeline and a number of early adopter reference clients.”
Chabot, who joins the company from Carrefour where he headed the Electronics and Media business unit adds, “I look forward to building Traackr’s business and operations in Europe, starting here in London.”
According to Pierre-Loïc Assayag, CEO of Traackr Corporation, “our presence in the UK is the cornerstone of Traackr’s European development; it is a strategic initiative and we will invest the time and energy it takes to ensure its success." Assayag also added, "this office launch in the UK is a homecoming of sorts for Traackr. Not only is the company’s founding team and management originally from France and the UK, but one of our earliest clients was Honda UK. We knew we would come back strong in Europe sooner than later and infused the ‘global entrepreneurial gene’ in the company’s DNA from the start.”
Traackr brought on board investors strategically located in Europe, including Qamar Aziz, Christopher Munchenhoff and Nick Martin, who have been helping with Traackr’s European expansion plans. Traackr Chairman, Robbie Vann-Adibé, based in San Francisco and originally from the UK, has been actively involved in the setup of Traackr’s first international office. Vann-Adibe says ,“we live in an ever-shrinking world where international expansion is now a matter of routine for Silicon Valley companies rather than the rite of passage that it had been in the past. Traackr’s arrival in the UK is a natural step for the company at this stage of its development.”
Traackr’s European expansion plans were first announced at the Ariadne Capital "Follow The Entrepreneur Investor Summit" by Robbie. Julie Meyer, CEO of Ariadne Capital and author of recently released Welcome to Entrepeneur Country said, "as the world is transformed with the consumerisation of technology, Traackr will give those who embrace it 'the edge' they need to leapfrog competition."
Traackr plans to grow rapidly in the UK market and use this office as a platform for entry into continental Europe within 12 months. For contact information in the UK, visit www.traackr.com/contact.
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