Traackr Boosts Marcom Advisory Board with Addition of Seasoned PR Exec, John Berard

Long-time PR Veteran sees Traackr's technology as key to the industry's transformation

San Francisco – Traackr, Inc., the web's leading influencer discovery platform, welcomes to the Marcom Chapter of its Advisory Board John Berard, founder of Credible Context and former executive with agencies such as Hill + Knowlton, Fleishman-Hillard and Zeno Group, a unit of Edelman.

“We are very excited to add another brilliant mind to the Traackr family in John Berard,” said Traackr CEO, Pierre-Loic Assayag.  “John has spent over 30-years working at the highest levels of the communication industry and has tremendous insights on the transformation the industry is experiencing and what role Traackr can play to accelerate success for those firms who use it.  Beyond John’s extensive network, expertise and vision, his validation of Traackr’s approach and product is enormously valuable for us.”

Berard held both general management and technology practice leadership positions at agencies in New York, Washington, D.C. and San Francisco.  He has worked with some of the world’s most important financial services, high-tech and consumer companies with a specific eye on expanding markets and repositioning. 
His deep experience, passion for the Communication Industry, and progressive nature have led him to Traackr.

“The power shift to consumers is accelerating with the expansion of the social media universe,” Berard said.  “It is essential for companies to be able to hear, understand and act to engage.  The platform Traackr has built represents one of the top two or three tools that every PR firm who cares to fight another day has to have while our industry reinvents itself.”

He noted that the ability to ‘filter’ the web’s data to uncover the people who matter most in any context is essential for success - and exactly what Traackr delivers. Traackr's additional Marcomm industry advisors include Barbara Bates, Founder and CEO, Eastwick Communications; and Andy Cunningham, President, Bite Communications and Founder of Series C, both also leading forces in redefining the PR function and the Communication industry.

Based in San Francisco, Credible Context was founded in 2009.  It is a communications consultancy rooted in the idea that products, services, ideas, companies, institutions and individuals earn endorsement on the strength of who they are, what they deliver and how they affect the way people work and live.  Telling that story requires more than simple statistics.  It demands that they exist in a context that give them the best chance to be understood.